This morning Sky News anchor Kay Burley, reporting from Paris, chanced upon an image that she felt summed up the recent tragedy.
In fairness, Burley has been reporting flat-out on the tragedy for 48 hours now, but it became clear the internet felt she might be stretching things a bit.
And pretty soon...
...this sort of thing was all everyone was seeing on their Twitter feeds.
Inevitably, #SadnessInHisEyes began to trend.
Mostly people were happy that Burley had finally given them something to laugh at.
Even dogs that didn't show the required amount of grief were shamed.