The New York Times reports that men's underwear brands are trying to make their ads more approachable.
"We describe it this way," said [2(x)ist designer Jason] Scarlatti, a winsome, precisely scruffy designer who also works part-time as a comedian. "We are going for something a little more statuesque, and a little less steroid-y."
Mr. LaForce interjected, "We are giving the models an identity, so they are not just a piece of meat."
"We are taking the focus off the crotch shots," adds Vic Drabicky, a consultant for the brand.