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Dove is at it again with a viral beauty video meant to have women question the way they see themselves: beautiful or average.
Needless to say, women don’t expect to be confronted with such a scary, vague, and superficial question on their way to Starbucks.
The video is based on a statistic from Dove that 96% of women wouldn’t describe themselves as beautiful.
Plenty of women go through the average door and are then made to feel bad about their decision.
Of course, at the end, plenty of women go through the beautiful door, too. It ends with a Dove logo, suggesting that we all should #ChooseBeautiful.
Of course, Dove is a soap manufacturer that produces “corrective” products like cellulite cream and skin whitening products, so it feels ~weird~ that they’re telling women to call themselves beautiful.
Maybe the real question we should be asking is why do we have to choose — and especially between such vague, material choices.
Check out the full video below.
