Comedian Nathan Fielder announced Monday afternoon he is behind the "Dumb Starbucks" coffee shop which opened Friday morning in Los Feliz neighborhood of Los Angeles, Calif.
nathan fielder is the one behind @dumbstarbucks
Fielder currently has a show on Comedy Central called "Nathan For You" whose second season is coming soon.
Fielder was previously responsible for two viral Internet texting pranks.
One which asked followers to text their parents pretending to buy drugs.
Experiment: text your parents "got 2 grams for $40" then right after "Sorry ignore that txt. Not for you" Then tweet pic of their response.
And the other which told followers to text their significant others pretending they had been dishonest with them.
Experiment: text the person ur dating "I haven't been fully honest with you" then dont reply to them for 1 hr (& tweet pic of thr response)
When asked if Comedy Central knew about "Dumb Starbucks" Nathan replied, "Oh, now they do."
Q: Did Comedy Central know? Nathan Fielder: "Oh, now they do."
Fielder says he plans to open another cafe in Brooklyn, New York in the next two weeks.
Owner Nathan Fielder says he's opening another @dumbstarbucks in Brooklyn in the next two weeks.
The official @dumbstarbucks Twitter account posted this video today featuring Fielder explaining the idea behind "Dumb Starbucks."
View this video on YouTube
"By adding the word dumb we are legally allowed to use the coveted Starbucks name and logo, because we've fulfilled the minimum requirement to be considered a parody under U.S. law."
We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark," according to Starbuck's email.
Update: Dumb Starbucks has been shut down by the Los Angeles County Health Department.
THIS JUST IN: Dumb Starbucks in Silver Lake shut down by health department.