On Thursday morning, Bindi Irwin and her family appeared on Good Morning America, announcing a planned partnership with SeaWorld.
Bindi was happy to explain her decision: "I'm so excited to be carrying on in Dad's footsteps and making sure that everything he worked so hard for continues for the generations to come."
The move from the Irwin family has been met with hostility across the internet, with the recent anti-SeaWorld documentary Blackfish still fresh in the public's mind.
Such a SHAME to see this child pushed toward supporting captivity. We have to remember, while she is very... http://t.co/Myrjro6hy2
@BindiIrwin SHAME ON YOU FOR TAKING BLOOD MONEY FROM #SEAWORLD & BEING YOUTH AMBASSADOR! WATCH #Blackfish KID! http://t.co/0S6b6SVyQ0
How much do you think #SeaWorld had to pay Bindi Irwin to try to fix their image? #Notworking
@BindiIrwin U know @SeaShepherd named a vessel after Steve Irwin to combat orgs like @SeaWorld! Pls reconsider. @QuadFins4Fun @TheMiddleWay
Animal Rights Organisation PETA were quick to release a statement:
Irwin's partnership is based around a new initiative called Generation Nature, "which is all about encouraging kids to get involved and become game changers for wildlife and wild places."
The online community were not as encouraged...
. @BindiIrwin: self proclaimed "Wildlife Warrior" who just turned all real wildlife warriors against her with one $eaWorld contract. Sad.
Bindi Irwin teaming up with Seaworld? Wow your dad is rolling over in his grave #freetilikum @JStewwww
While there is sure to be further backlash, some have chosen to take the lighter side of Irwin's recent time in the spotlight.
I still cannot believe bindi irwin is a 9/11 truther