Glow Like Never Before With These 27 Asian-Owned Beauty Brands

Because nothing's more beautiful than you. 🥺❤️

1. Sabbatical Beauty

Sabbatical Beauty

Sabbatical Beauty draws inspiration from Korean skincare and provides potent ingredients in concentrated formulas for rapid visible results. Users have reported remarkable improvements in a short time, including reduced redness, clearer skin, and diminished fine lines.

Check out all of their products on Sabbatical Beauty.

2. Soft Services

Soft Services

Soft Services is a New York-based brand that specializes in crafting body skincare products and providing informative guides and tools to assist individuals with their skincare needs. The brand also focuses on reducing both physical and digital waste within the industry and worldwide.

Check out all of their products on Soft Services.

3. EADEM

EADEM

EADEM is a clean beauty brand focused on meeting the beauty needs of women of color for bare-skin confidence. The EADEM team and an industry-leading dermatologist pioneer Smart Melanin Beauty, a groundbreaking technology that considers our skin needs and melanin.

Check out all of their products on EADEM.

4. Lilac St.

Lilac St.

Lilac St. provides top-quality DIY lashes, promoting inclusivity. Their vegan, cruelty-free lash extensions, crafted from 100% premium Korean silk PBT, empower individuals to express their true selves to the fullest.

Check out all of their products on Lilac St.

5. TIRTIR

TIRTIR

TIRTIR is a K-beauty and skincare brand that prioritizes uncovering each individual's healthy radiance. Known for their top-ranked products like the Milk Skin Toner and Red Cushion Foundation, TIRTIR's Red Cushion recently claimed the #1 spot on Amazon for cushion foundation.

Check out all of their products at TIRTIR on Amazon.

6. Le Mini Macaron

Le Mini Macaron

Le Mini Macaron was born to provide a simple, affordable solution for at-home gel manicures, granting everyone the flexibility to do their nails at their convenience without overspending. The brand aspires to boost self-confidence by fostering creativity, self-expression, and community connection.

Check out all of their products at Le Mini Macaron.

7. Boy Smells

Boy Smells

Co-founders and real-life partners David Kien and Matthew Herman created Boy Smells to elevate your intimate world. Their products include candles, intimate apparel, and cologne, making loving your identity a daily ritual. “We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender,” the founders say. “It’s permission to harness your power from wherever you want it.”

Check out all of their products on Boy Smells.

8. KimChi Chic Beauty

KimChi Chic Beauty

KimChi Chic Beauty is a Korean-owned makeup brand created by founder and drag queen Kim Chi, who discovered her passion for drag at the age of 25. This experience led her to realize that drag was the medium to combine her love and knowledge of art, painting, fashion, and photography into one. KimChi Chic Beauty supports the Trevor Project by donating 2% to the cause of LGBTQ mental health and suicide prevention.

Check out all of their products on KimChi Chic Beauty.

9. Tower 28 Beauty

Tower 28 Beauty

Tower 28 founder Amy Liu created a cosmetics brand that sold products "made with non-toxic, non-irritating, good-for-you ingredients that you can pronounce. No fillers. No fragrances. No animal by-products."

Check out all of their product on Tower 28 Beauty.

10. Faceted Beauty

Faceted Beauty

Faceted Beauty is a Southeast Asian American-owned shop that creates beautiful, reusable, custom-fit press-on gel nails that can be worn for up to 14 days and can be reused over three times. Founder Lisa Estrella Yang hopes these custom nails can help celebrate and embrace people's complexities within and outside the beauty industry “because beauty transcends a one-size-fits-all.”

Check out all of their products on Faceted Beauty.

11. Lanshin

Lanshin

Lanshin is a Brooklyn-based skincare brand that provides tools to help keep your skin fresh and healthy. The founder, Sandra Chiu L.Ac., M.S.T.C.M., is an acupuncturist, herbalist, and Traditional Chinese Medicine practitioner with almost 20 years of experience and the founder of Lanshin gua sha and body tools.

Check out all of their products on Lanshin.

12. ESW Beauty

ESW Beauty

ESW Beauty specializes in sustainably made beauty products formulated with non-toxic ingredients and vegan and cruelty-free formulations inspired by the foods and beverages that have supported Founder Elina Wang on her wellness journey. The brand created the first-ever compostable sheet masks, featuring formulas enriched with beneficial ingredients. 

Check out all of their products on ESW Beauty.

13. Mochiglow

Mochiglow

Mochiglow is a California-based shop that turns your favorite snacks into perfume, candles, stickers, and wax melts. The shop's goal is to spread joy and appreciation for Asian culture, using the delightful scents of their candles to bring the magic of Asian cuisine, art, and tradition into your home.

Check out all of their products on Mochiglow.

14. FLORASIS

FLORASIS

FLORASIS unifies makeup and skincare to create beautiful products while honoring the philosophy of Chinese aesthetics. The collection ranges from face primers, foundations, blushes, and highlighters to eye shadow palettes, skincare, and lipsticks.

Check out all of their products on FLORASIS.

15. Superegg

Superegg

Superegg is a wellness-based premium vegan skincare brand founded by licensed esthetician Erica Choi that is inspired by Korean beauty philosophy and the egg’s nutritional values for the skin. Each of the brand's mindfully developed plant-based products is driven by efficacy and experience to restore and balance the skin to a smooth, radiant complexion and to bring daily comfort to self-care rituals. This May, the brand will launch their Pure Transparency Treatment Essence, which taps into the potency of Galactomyces Ferment Filtrate, a renowned ingredient from yeast ferment deeply embedded in Asian heritage.

Check out all of their products on Superegg.

16. Gellae

Gellae

Gellae Nails offer a convenient solution to achieve salon-grade gel nails at home, without the need for appointments or spending a lot of money. They are real gel nail polish in sticker form that lasts more than two weeks and can be easily applied by peeling, sticking, and curing with a UV lamp for 60 seconds, without causing any nail damage, long dry times, strong smells, chipping, or messes.

Check out all of their products on Gellae.

17. House Of M Beauty

House of M Beauty

House of M Beauty, a Vietnamese-owned skincare brand, offers luxurious, high-quality products infused with saffron. Founder Anne Oliver's research led to a curated range designed to nourish, protect, and brighten skin while uplifting mood. With a focus on saffron's potent properties, the brand aims to help customers achieve radiant, youthful-looking skin.

Check out all of their products on House Of M Beauty.

18. Beia Beauty

Beia Beauty

Beia Beauty revolutionizes sexual wellness with a skincare-first line, enhancing both bedroom experiences and overall well-being by merging beauty and pleasure, empowering individuals to embrace their sexuality while caring for their skin with natural, nourishing ingredients for confidence and comfort.

Check out all of their products on Beia Beauty.

19. Glamnetic

Glamnetic

Glamnetic introduced the world to the innovative combination of magnetic false lashes and eyeliner, followed by their long-lasting and fashionable press-on nails.

Check out all of their products on Glamnetic or Ulta.

20. Shiksona

Shiksona

Shiksona Beauty creates vegan and cruelty-free lipsticks and lip glosses made for any skin tone and occasion. The brand offers a range of beauty products that are free of parabens, gluten, and animal testing, making them vegan and cruelty-free, and the variety of shades available in their lipstick and lipgloss collections makes it effortless to switch from day to night or from work to play with just a swipe of the lip.

Check out all of their products on Shiksona or Amazon.

21. Thicc Organics

Thicc Organics

Thicc Organics offers a 100% plant-based oil that stimulates hair follicles for enhanced growth. Founder Mikey Chang was motivated by his own experience of hair loss and embarked on crafting a natural solution that's gentle on sensitive skin.

Check out all of their products on Thicc Organics.

22. Sud Scrub

Sud Scrub

Sud Scrub offers eco-conscious face and body scrubbers designed to resist bacteria and germs. Their antimicrobial scrubbers provide safe exfoliation and cleansing for all skin types, are plastic-free, recyclable, and each purchase helps remove one pound of plastic from the environment.

Check out all of their products on Sud Scrub.

23. The Petite Club

The Petite Club

The Petite Club creates eyelashes designed for those with hooded or smaller eye shapes. The brand recently introduced PerkyPerm, a brow lamination kit that offers a salon-quality treatment for achieving various brow shapes at home, from fluffy and defined to smooth and uniform.

Check out all of their products at The Petite Club on Coréelle.

24. Mumu Bath

Mumu Bath

Mumu Bath is a skincare brand that provides customers with handmade products, made from sustainably sourced, all-natural ingredients. The Osmanthus Flower Body Oil features the natural scent of Osmanthus trees, known for their honey-apricot-peachy floral aroma, grown by the founder's grandmother in Taiwan.

Check out all of their products on Mumu Bath.

25. Squigs

Squigs

Squigs is an award-winning brand that creates traditional Indian hair oiling and DIY rituals inspired by founder Nikita Charuza's South Asian heritage. The brand aspires to uplift and energize individuals through its mission of Happy Headcare, its comprehensive approach to skin and scalp care, with a product range that reflects the importance of both aspects of head care.

Check out all of their products on Squigs.

26. Erleia

Erleia

Erleia develops eco-friendly face balms, masks, cleansers, lotion bars, and more! The brand's skincare products are created to help foster self-care and empathy, serving as a gentle reminder for individuals to prioritize their own well-being.

Check out all of their products on Erleia.

27. Selfmade

Selfmade

Selfmade is a mental health-oriented skincare and body care brand that offers skincare tools and topicals. The brand merges beauty with emotional well-being through a range of community-driven, clean, and versatile products tailored for sensitive skin, emphasizing the importance of daily rituals to recognize the connection between mental and physical well-being.

Check out all of their products on Selfmade.

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