They call it "flexible pet ownership" - just pay a registration fee, an annual fee, a monthly fee and an hourly fee and take home the doggie of your choice.
Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.