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The Mullet Strategy
Tech Buzz The biggest sites on the web are all embracing the “mullet strategy” - business up front, party in the back! User generated content is all the rage but most of it totally sucks. That is why sites like YouTube, MySpace, CNN, and HuffPost are all embracing the mullet strategy. They let users party, argue, and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay because the best way for web companies to grow traffic is to let the users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can wistfully admire their brands.
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Last Updated
July 27, 2007
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The Best Links
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The Mullet Strategy in The Boston Globe!
boston.com
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The Mullet Is Back - this time as a web metaphor
collegecandy.com
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Jason Kottke loves mullets, the web
kottke.org
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Mullet Strategy In The New Yorker!
kottke.org
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Mullet Strategy is the hot new information assurance (IA) concept
brocatus.tumblr.com
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“Mullet Strategy” new catchword in the Double-Tongued Dictionary
doubletongued.org
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Download Squad heralds the coming Mulletocracy
downloadsquad.com
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CEO of Mullet Enterprises (mullet dog photo)
earlyadopter.vox.com
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The web strategy is better looking than the haircut
wildlyappropriate.com
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“Mullet Strategy” is the future of education!
thinklab.typepad.com
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VideoSift uses the Mullet Strategy
videosift.com
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Blogger Iain Tait loves the Mullet Strategy
crackunit.com
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