The Orange Underground
Business Buzz New ad campaign promotes “Random acts of Cheetos” (RAoC). Part Dharma initiative, part Fight Club, and part guerilla terrorist cell, this marketing campaign for Cheetos incites its followers to “Stick it to the man” and come up with spiteful uses for the nasty bi-product of Cheeto snacking, those grimy orange fingers.
Related Video
Patton Oswalt on Cheetos
BuzzFeed’s Links
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Trendinista.net: Random Acts of Cheetos
trendinista.blogspot.com
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Orange Underground (Official Site)
orangeunderground.com
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Cheetos Orange Underground Campaign a Failure?
sogoodblog.com
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theorangeunderground’s Channel
youtube.com
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Join Cheetos Orange Underwear, Er, Underground
makethelogobigger.blogspot.com
![[Video]](http://img.youtube.com/vi/484_kAUqwzc/1.jpg "Click to Watch")
![[Video]](http://img.youtube.com/vi/De_am19G4nU/1.jpg "Click to Watch")
![[Video]](http://img.youtube.com/vi/6bNdzrg6M-4/1.jpg "Click to Watch")
“The Orange Underground” Was Posted By
Page Last Updated
March 20, 2008
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