Today, the messaging service WhatsApp announced it has now has 400 million monthly active users, a figure the company touts as "a major milestone no other messaging service has achieved."
A spokesperson for the company told BuzzFeed WhatsApp broke past the 400 million number on Thursday and noted that the company currently sends 16 billion inbound and 32 billion received messages daily, as well as 500 million photos.
The news is not only a company milestone for the service which was launched in 2009, but a demonstration of the weird and massive scale of this particular style of messaging app. WhatsApp's spokesperson noted that the service has added 100 million monthly active users in just four months, a monumental number that is — truly — beginning to approach Facebook scale.