Tears in the eyes, I guess.
The singer is Rosanne Cash, daughter of the legend Johnny (who is a real ad for America all by himself). You'll notice the spot is a bit New Orleans heavy, which is fine, I guess. The shot of the guy catching the hawk was cool.
But, I'm definitely the wrong misanthropic cuss to review this "Land of Dreams" hooey. It kinda makes me physically ill.
Let's get Barack Obama's and Mitt Romney's take on it.
Spot will start airing next month in the UK, Japan, and elsewhere.
Ad agency: JWT.