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Time Magazine's Provocative New Cover

The print giant adresses the debate over attachment parenting with a bold cover image of a 26-year-old mom breast-feeding her almost 4-year-old son.

Time's explanation:

The subjects on this week’s TIME cover aren’t models in pose. Jamie Lynne Grumet, photographed by Martin Schoeller with her 3-year-old son, is a mother from Los Angeles who subscribes to attachment parenting, the subject of staff writer Kate Pickert’s cover story. Attachment parenting has been on the rise over the last two decades, since the publication of The Baby Book by Dr. Bill Sears and his wife, Martha, in 1992. Its three main tenets are extended breast-feeding, co-sleeping and “baby wearing,” in which infants are physically attached to their parents by slings.