The Random House Offices in Midtown Manhattan were the first to see the signs.
Just noticed this sign on the way to the office. Seems a bit odd, right? pic.twitter.com/lXwjSAz9HA
— Doubleday (@doubledaypub) April 8, 2014
Wordsmiths unite; it looks like another sign has gone rogue (this time inside @RandomHouse). Shouldn't it say "pull"? pic.twitter.com/QyQfbkuN8m
— Doubleday (@doubledaypub) April 8, 2014
The books were the first to catch the flu...
I'm starting to think these are more than just typos (no editors would let this fly). pic.twitter.com/glNV6zSq12
— Doubleday (@doubledaypub) April 8, 2014
@doubledaypub So odd. I've noticed the same thing... pic.twitter.com/TFyW8xS4Uc
— Hogarth Books (@HogarthBooks) April 8, 2014
Hey @doubledaypub--the #wordflu is spreading to our floor! Now Gone Girl is just...Gone. #spooky pic.twitter.com/V1OWiDGihR
— Crown Publishing (@CrownPublishing) April 8, 2014
Ok, this word flu thing seems to have hit Knopf too. What's going on @doubledaypub? http://t.co/pL0ehZ6A4Z @bjnovak
— Alfred A. Knopf (@AAKnopf) April 8, 2014
Sh*t, @ayeletw is going to kill us! Something really strange happened to her book jacket. @doubledaypub? http://t.co/flBLRxXrBJ
— Alfred A. Knopf (@AAKnopf) April 8, 2014
Uh oh... Francesca Marciano is in the office, and her book seems to be acting up @doubledaypub http://t.co/kOIwKwakFR
— Pantheon Books (@PantheonBooks) April 8, 2014
And the people took note.
I guess I work at a place called Dom House, now? MT @doubledaypub Went out for coffee & the lobby looked like this. pic.twitter.com/TqksuugJLA
— Logan Balestrino (@LoganPayge) April 8, 2014
@LoganPayge @doubledaypub Wait. What?! I am now intrigued and disconcerted. #whereareyouRAN? #lifeinpublishing
— Leah Sims (@leahgsims) April 8, 2014
@doubledaypub Clearly some form of subterfuge.
— Maria Celis (@mariacelis) April 8, 2014
@doubledaypub GET OUT OF THE DAMN BUILDING
— Diego Ibarra (@GreatStuffDiego) April 8, 2014
And then came the diagnosis...
Our kitchen is stocked with blue pills that say "word flu" on them. Feeling feverish... pic.twitter.com/UEorSMj8WG
— Doubleday (@doubledaypub) April 8, 2014
Went to make a call and this happened. Is this a joke? What is this #WordFlu? pic.twitter.com/rK3gI5KwkF
— Doubleday (@doubledaypub) April 8, 2014
From what I gather, there's officially something called a 'word flu' hitting major cities. Anyone have any updates? #WordFlu
— Doubleday (@doubledaypub) April 8, 2014
Company wide email: "Stop the spread of word flu: 1. Don't take calls from Strangers 2. Carry earplugs 3. When in doubt, write it out."
— Doubleday (@doubledaypub) April 8, 2014
And, the cure:
Save yourselves, read it while you can: http://t.co/WEctZQMSqg #TheWordExchange
— Doubleday (@doubledaypub) April 8, 2014