We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align ... but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these.
Promising review: "Super comfy. I usually don’t write reviews, I tried this first before buying Lulu and these are the most comfortable leggings for every day and even for workouts. Highly recommended!" —Criselle Johnson
Get them from Amazon for $34 (available in women's sizes XXS–XXL, two inseams, and 16 styles).
2. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I've had one of these for awhile and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N.
Get a two-pack from Amazon for $8.91.
3. A strap-in airplane headrest/eyemask that essentially locks your head in place so you won't bob midflight (or mid-car ride!) and wake yourself up. All that airplane turbulence is so mad you're about to steal its thunder with this gizmo.
Checkout a TikTok of the airplane head rest in action.
Promising review: "This is exactly what I needed for when I travel. I hate that I constantly fall forward or to the side when I fall asleep. This makes it so much easier, and I can still wear my earbuds and be in another world and sleep comfortably. Great idea!" —Miss Erini
Get it from Amazon for $22.99 (available in three colors).
4. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: "This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto
Get it from Amazon for $19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).
5. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Get it from Amazon for $18.39+ (available in women's sizes XS–XXL and 21 colors).
6. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $11.95.
7. A set of the brand spanking new lightweight wireless "floating" open-air earbuds designed to settle just over your ear instead of inside it — basically all the convenience and privacy of AirPods, without the discomfort of physically putting them in your ears and worry that they'll fall out. It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else — all the promises the new Bose open-air version has, but without the $299 price tag. 😬
Reviewers who run or sweat a lot during workouts especially swear by these, because the flexible ear loops lock them in place!
Check out a TikTok of the open air ear buds in action.
Promising review: "Amazing sound quality! I have owned many headphones and none have been as good as these. There's always the problem with the in-ear ones that they tend to fall off, and the over-ear-ones are just too bulky or hurt to wear for long periods of time. And most importantly being able to wear them not only for audio but for calls too and have a good microphone. These headphones cover all of the above and more. They are lightweight, they don't bother my ears in any way, they don't fall off, they have a good mic, and no sound leaking at all!!!! Best purchase I've done! Now I'm tempted to try other headphones from Tozo." —Cliente de Kindle
Get it from Amazon for $45.99 (clip the $10 off coupon on the product page for this price; available in four colors).
8. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
Get it from Amazon for $8.98.
9. A set of luxe extra soft cooling bed sheets so many reviewers compare to hotel sheets, and with good reason — these are a go-to for people with insomnia, night sweats, and overheating issues. Reviewers also are obsessed with how well these sheets wash and maintain quality over time. Bonus? These come in so many colors it's basically *impossible* not to find one to match your room's aesthetic.
Promising review: "Feel like expensive high-end hotel sheets. I normally use flannel sheets year-round because it’s the only material I like, but these are my new favorite. Very soft and cooling. Fit our bed perfectly. I purchased both for our bed and our spare room and have only gotten compliments from guests. Great sheets without the huge sticker price." —Anna Greenlun
Get it from Amazon for $39.97+ (available in seven sizes and 18 colors).
10. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, "just out of the shower" effect.
Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!" —Kristy
Get it from Amazon for $22.99 (available in five styles).
11. A popular, super affordable pair of adorable pair of strappy support sandals made with a memory foam yoga padding, a flexible fabric strap, and lightweight, nonslip soles — literally how dare this shoe be this cute AND this comfy?? The audacity.
Promising review: "These are the best flip-flops I've ever worn. They are padded and have nice arch support. I have flat feet, and these really helped to ease my foot pain. They are cute, and the colors are true to the pictures. I ordered my normal size, and they fit great! I will be ordering more." —Ashley Russell
Get it from Amazon for $15.99+ (available in sizes 5–11 and 29 styles).
12. A cult-fave supportive seamless compressive bodysuit reviewers swear is a cheap alternative to Skims and makes for such a perfect summer staple that people are already stocking UP on Amazon. Not only does this come in a bunch of neutral and fun colors, but it tucks easily into pants and skirts alike, so you can move and groove without worrying about your top moving somewhere it shouldn't.
Shaperx is a small business that specializes in supportive, compressive bodysuits in a variety of styles.
Promising review: "Honey! This shaper will have you looking smooth and tight! Wore this beneath my outfit for a wedding, and it was great. Comfy to wear all evening, and the snaps stayed closed even while sitting. Would purchase it again! I liked the fact that this shaper didn’t compress the 'girls,' but did its job everywhere it was supposed to!" —Chris Young-Greer
Get it from Amazon for $32.99+ (available in women's sizes XXS–5XL and 11 styles, including shorts and thong style).
13. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses!
I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!
Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $16.99.
14. *Plus* COSRX Snail Mucin 92% Moisturizer, the snail essence repair cream's partner in crime — this gel cream not only locks in moisture to plump and hydrate skin, but reviewers claim it genuinely has changed the texture to make it smoother.
To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine.
Check out a TikTok of the snail mucin moisturizer in action.
Promising review: "I don’t think I will use anything else! When I tell you this product makes my skin so soft and so even, it’s an understatement! My skin is usually very dry, oily (acne-prone) and super sensitive, so it’s really hard for me to find something that can be hydrating but gentle at the same time. The product itself is on creamy/slime consistency, and sometimes you do have to work it in a little bit to absorb. After about 5–10 minutes, the product fully absorbs and you’re all set! I use it after I apply their brand of hyaluronic acid." —May
Get it from Amazon for $15.99.
15. A bottle of Angry Orange pet odor eliminator that's working OVERTIME — not only does this vanish the evidence of pet-related stains and odors, but it leaves the area smelling so nice that you'll be like, "Um, is this my new signature perfume??" Extremely bonus: it also deters pets from peeing, so if there's a ~hot spot~ your doggo loves to frequent, this ought to curb the habit.
Angry Orange is a small business that specializes in home cleaning products.
Check out a TikTok of Angry Orange in action.
Promising review: "This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, it smells fantastic, and now we use it all the time for any smells around the house, pet odor related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterwards." —Amazon Customer
Get it from Amazon for $17.96 (available in four sizes).
16. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in two shades).
17. A ridiculously soft oversized hoodie reviewers compare to $$ brands like Skims, Aritzia, and Abercrombie. You know how on TikTok sometimes people say "this hoodie hoodies" like it's a noun and a verb? Enter this cult-favorite, reviewer-beloved hoodie, which does, in fact, hoodie.
Promising review: "The BEST. Extremely comfortable, cozy, great material, and is the perfect oversized hoodie. Does not have that cheap Amazon-quality fabric to it. I get so many compliments every time I wear it. If I could, I would buy one in every color. Plus — it’s true to size." —Shannon
Get it from Amazon for $36.99+ (available in women's sizes XS–XL and 26 colors).
18. Coco & Eve's Sunless Face Tanning Micromist for a quick ~glowy complexion~ hack without all the hullabaloo of prep that comes with full-body self tans. Bonus — this doubles as self-tanner *and* skincare, because it's formulated with a hydration-boosting antioxidant complex.
After application, you should allow for six hours for the tan to fully develop.
Promising review: "I’m very impressed with this tanner. The fine mist sprays evenly and is effortless to apply. I like to let it soak in for 10 minutes then I’m ready for makeup. This gives a nice glow that looks naturally sunkissed!" —sholiver 2
Get it from Amazon for $29.
19. A TSA-approved hard shell carry-on suitcase that is a definite must-have for anyone traveling for work — this features a slim front laptop pocket for easy access in the security line and on the plane, a security lock, and the ability to expand it if you end up overpacking on the way home. The real star of the show, though, are the smooth 360-degree rotating wheels, which will make you the envy of the whole airport when you're gliding by.
Promising review: "This is an excellent suitcase. The exterior is strong, especially the handle and wheels, and the interior compartments are neat and orderly, including laundry bags and a suitcase cover. The suitcase comes with QR codes to register for a free warranty and to show you how to lock your suitcase. I highly recommend buying this — reasonably priced and very high quality!" —Candler Cook
Get it from Amazon for $199.95 (available in three colors, two styles, three sizes, and as a set).
20. An easy breezy, reviewer-beloved straw fedora to sunproof all your outfits and subtly elevate them at the same. This breathable, chic little hat not only boasts UPF 50 protection but features a hidden adjustable band on the inside to get the perfect fit so you aren't spending the whole day adjusting it.
Promising review: "Perfect hat! Adjustable and lightweight. The black band and the style/width of the brim resulted in numerous compliments. A woman on my plane asked for the link and bought it right then and there. I never took this off during my tropical vacay. Highly recommend." —Mjanaynay
Get it from Amazon for $23.19+ (available in two sizes and nine styles).
21. Kitsch's iconic claw clip, well-known for its delicate style and strong, sturdy clamp suitable for all hair types. Yes, it's more expensive than the cheaper sets you can get out there, but this is actually built to last and has specially rounded teeth to prevent hair damage.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable even in getting thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse medium thick hair and it is the perfect size." —Niki
Get it from Amazon for $7.99 (available in two styles).
22. A small hands-free portable dual charger to juice up your iPhone, AirPods, *or* your Apple Watch in a pinch — this twist on the typical phone charger has an extra charging surface, making it extra handy when you're running low on any of your Apple devices.
This device contains one full phone charge, meaning you can get the Apple Watch and an iPhone up to about 50% each from zero, if you use the charger on both. If the device is actively charging, though, you can just use this as a charging dock for both devices overnight!
Promising review: "Being able to charge my iPhone 12 and my Apple Watch SE is a total lifesaver when traveling or just out on low battery power. Perfect for every pocket!" —aeonART
Get it from Amazon for $24.99 (available in six colors).
23. Barebell's "Soft" Protein Bars that taste SO LEGITIMATELY LIKE actual candy bars that they have altered my brain chemistry. At 16 grams of protein a pop, these are such a ridiculously convenient "hangriness" prevention option that I keep two in my bag at all times (one for me, one for any hangry friend, who then INSTANTLY gets as obsessed with them as I am).
I am not exaggerating about how obsessed I am with every flavor in the "soft" variety of this protein bar — it is painful for me to write about this publicly because if they sell out my world will go cold and dark and meaningless. I have one with my breakfast every weekday — the caramel chocolate tastes like a thicker Milky Way bar and the salted peanut caramel legit tastes like a Twix. I don't remember who I was before I started eating these every day and I don't care to remember. If you're like, "If you love them so much, wouldn't you gatekeep?" the answer is yes!! Because I bought four packs of this just now and will be consistently hoarding them in my apartment until the end of time!!
Get a pack of 12 from Amazon for $25.99+ (available in four "soft" varieties and nine others, plus variety packs).
24. A retractable car charger so you can charge several devices at any time without having to untangle a veritable jungle of wires. This features a retractable iPhone and Type C charging cable, in addition to two extra charging ports, so it is basically the home base for all your travel tech needs.
Check out a TikTok of the car charger in action.
Promising review: "Didn't realize I had so many cables in my car until I put this in. Now I just keep a few wrapped up in the glove box that fit older connections. Great that the cables retract out of the way. Only complaint could be that it is rather large, but it is to be expected with four connections. Little car voltage display is nice to have as well (everyone should have one of these, by the voltage amount it shows if your alternator is working)." —Jaxmoto
Get it from Amazon for $25.99 (also available in a version that *ONLY* has two Apple retractable chargers!).
25. A set of restaurantworthy shallow pasta bowls to make you feel like you're genuinely ~plating~ all your meals like a professional — this is like a bowl and a plate had a very stylish, SUPER convenient baby for all your pasta and salad needs.
Promising review: "These bowls are great. I lived my entire life until now without owning shallow bowls. I’ve been eating spaghetti off of a plate like some kind of wild animal. My life is forever changed." —JessieMo
Get a set of four from Amazon for $25.49+ (clip the 30% off coupon on the product page for this price; available in four colors).
26. A crochet swimsuit cover up for an oh-so-breezy, delightfully chic option when you're frolicking at the pool, on a cruise, or on a beachy boardwalk this summer. Reviewers especially love how ~expensive~ it looks.
27. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995
Get it from Amazon for $13.99.
28. An iconic Buffy cloud comforter so fluffy and breathable you'll want to become ~one~ with it. Its signature Tencel eucalyptus lyocell material is not only super lightweight but more moisture-wicking than cotton. And in case the *thousands* of happy reviews don't convince you to try it, there's also a seven-night free trial — Buffy won't charge unless you keep it!
Promising review: "My partner and I have spent so much money on so many different comforters and wish we would’ve bought the Buffy Cloud Comforter sooner! The name rings true, as it feels like you’re sleeping on clouds! We are hot sleepers, and this comforter finds a perfect balance between keeping us cool and snug. We purchased the duvet cover as well since we have a dog that sleeps with us, and so far, it’s been holding up really well. I can’t be happier with my overall purchase and most importantly, sleep! If you’re on the fence, just treat yo self and invest!" —Audrelina M.
Get it from Buffy for $123.25+ (originally $129; available in twin/twin XL, full/queen, and king/Cal king).
29. A set of game-changing cooling "hotel" pillows that a whole bunch of reviewers say helped them get the best sleep of their lives. These are filled with a soft down alternative designed to be extra breathable and to help regulate temperature for relief from night sweats and overheating. A lot of reviewers also swear by them for helping with neck pain because of the "bounce back" nature of the filling.
Bonus: these are fully machine washable!
Promising review: "After looking for pillows everywhere in stores and not being satisfied, I decided to trust a TikTok that I saw featuring these pillows and checked out the reviews here and saw the hype. Decided to trust this hype and order two of my own, and they are SERIOUSLY THE BEST PILLOWS EVER! Trust the reviews. Took two minutes to fluff up to use and both my fiancé and I are having the best sleeps now." —Ellen
Get a two-pack from Amazon for $59.99 (available in three other materials and two sizes).
30. And a reviewer-beloved, luxuriously breathable duvet cover set made with double-brushed microfiber to ensure that you stay cozy *without* overheating at night. Bonus — this comes in so many lovely colors that you won't only find the perfect one for your vibe, but maybe more than you bargained for.
Promising review: "I follow this TikTok influencer who is famous for her satisfying home/organization aesthetic. She has this duvet cover on her Amazon storefront and knew I had to have it! This is a great duvet. I love the button closure compared to a zipper. Soft texture. Would highly recommend this duvet!" —Morgan Ashley
Get it from Amazon for $21.59 (available in sizes Twin, Full, Queen, King, and California King, plus 40 colors).
31. A cropped halter top "Brami," aka a bra and camisole combined to make the ultimate comfy, chic hybrid top. Your bras have done enough for you lately. Let them take a nap and add this top to your outfit rotation instead.
Klassy Network is a woman-owned, Florida-based small business that specializes in inclusive workwear and loungewear.
Promising review: "Wow oh wow! I absolutely love this shirt. I will definitely be purchasing more. I got the Small and it fit so perfectly. I did not have to keep adjusting it and I felt very secure." —Alyssa V.
Get it from Klassy Network for $29.99 (originally $39.99; available in sizes XXS–3XL and in black and white).
32. A lightweight hybrid backpack, cooler, *and* chair that is doing so much that it's practically eclipsing all your other warm-weather gear. This foldable, insulated gizmo holds food and supplies for everything from long soccer games to hikes to camping, and easily converts into a seat that can hold up to 400 pounds.
Reviewers especially love that it comes in so many colors so family members can each have their own!
Check out a TikTok of the backpack chair in action.
Promising review: "Super recommended! We have only used it a few times, but it has saved my poor legs and our arms from carrying stuff at events. Super lightweight, comfortable to wear, and lots of space. I am a bigger girl and it hold me just fine sitting on it." —Purehoney
Get it from Amazon for $24.98 (available in 11 colors).
33. Wonderskin Waterproof Longwear Eyeliner, a high-pigmented option that glides on *so* satisfyingly and easily that both seasoned makeup gurus and beginners swear by it. It also wins all the awards for lasting the whole day without fading or smudging!
Wonderskin is a small business that specializes in makeup and skincare products.
Promising review: "I am absolutely thrilled with the Wonderskin 1440 Longwear Pencil Eyeliner! The texture is incredibly creamy and smooth, making application a dream. It glides on effortlessly, creating a flawless and precise line every time. What truly impressed me is the intense pigmentation – one swipe, and the impact is immediate! The rich brown hue is stunning and adds a beautiful depth to my eyes. It's become a staple in my makeup routine, and I can't recommend it enough for those who love a long-lasting, pigmented eyeliner." —Remi Frazen
Get it from Amazon for $18 (available in five shades).
34. A pair of Levi's Ribcage jeans so trendy, comfortable, and universally beloved that they have transcended? Literal generations?? Reviewers in every decade of their human existence are singing the praises of these TikTok-viral pants, and for GOOD REASON!
Promising review: "These jeans are already a staple in my closet! It’s so hard for me to find jeans. These jeans hug me and all the right places and are super versatile, you can style them up or style them down! Definitely a must buy!!" —Victoria
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get them from Amazon for $69.99+ (available in women's sizes 22–32 Standard and 35–39 Plus and in 13 washes).
35. E.l.f's brand new Lash XTNDR Tubing Mascara, which uses lightweight ~tubing~ technology to wrap around lashes and give them a natural looking, smudgeproof extension. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!) but it also comes in black and soft black.
Get it from Target for $7 (available in three shades).
36. A set of reviewer-beloved "Loops," a meticulously designed ear plug that blocks out distracting, irritating, or overwhelming noise without completely blocking out the world around you, meaning you can wear them to focus at the office at home without missing anything important.
Promising review: "I struggle with anxiety and ADHD and I find myself frequently sensitive to sounds. Things were especially difficult with the kids home working on school while I was trying to work from home. Not only have these been fabulous throughout the day but holy cow are they a lifesaver at night! My husband snores, and I have tried many pairs of ear plugs, sleep masks with little speakers in them…list goes on. These loops are extremely comfortable to sleep in. They cut the sounds of the snores down to manageable and sleep-able level without cutting off all sound." —Christina
Get it from Amazon for $29.95 (available in eight colors).
37. A lovely Salt and Sea reed diffuser set with notes of sea salt, citrus, and musk to make your home smell like a swoony slow burn beach romance. Good luck getting guests to ever leave once they inhale the magic!
Sweet Water Decor is a small business that specializes in home decor, mugs, and candles.
Promising review: "Love this reed diffuser! This is a good alternative for people trying to get away from toxic candles but still want their house to smell good. I am very sensitive to smells so it's nice that I can add or take away a reed and it changes the strength of the smell that gets released. This smells like a clean Airbnb on the beach. It also arrived quickly and was packaged nicely to avoid potential damage in the mail. Will be purchasing again!" —Brittany
Get it from Amazon for $23.99 (also available in 22 other scents).
38. A Cosori gooseneck electric kettle designed as an alternative to the fast-boiling Fellow Stagg kettle both in style and functionality. This is the *ideal* kettle for anyone in a true love affair with coffee or tea — this comes with five easy-to-use temperature presets to get the exact amount of heat you need for your perfect brew, and the gooseneck design allows you to control the flow of water more precisely. Bonus: you can use the "hold temp" function to keep water warm for up to an HOUR if you're vibing around the house.
Promising review: "The Fellow Stagg alternative you're looking for. I'll be honest, I was one of those Fellow Stagg cultists and mine broke after some time using it. I'm so glad I checked reviews on Reddit and Amazon, because this thing is amazing. It looks modern and sleek. The temperature controls are accurate and plenty. The boiling speed and 'hold' function are amazing. And most importantly the price is 1/3 of the Stagg (less if on sale!!)." —JLS
Get it from Amazon for $62.99 (available in four styles).
39. A versatile slip dress for a comfortable, sleek staple you'll *never* regret buying, whether you're dressing it up with jewelry and heels or kicking back running weekend errands with an oversized sweater and sneaks.
Promising review: "Slip dresses. So simple, so tricky. Cut and fabric is everything. This one looks far more expensive than it is. It's pretty much a perfect '90s vibe." —Betsy H.
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get it from Amazon for $49.41+ (available in women's sizes XXS–5X and 25 colors).
40. Laneige Lip Glowy Balm, which unsurprisingly went just as TikTok viral as everyone's beloved Laneige Lip Sleeping Mask — the glowy balm has the same delightful flavors (including the iconic GUMMY BEAR!!) and hydrates lips with the *chef's kiss* lightweight, moisturizing blend that doesn't get all sticky and goopy like competitors.
Promising review: "Laneige lip balm lives up to the TikTok hype. The Gummy Bear scent is awesome. Don't need to constantly reapply because the formula is moisturizing. Definitely will order other scents." —Charlotte T.
Get it from Amazon for $19 (available in four flavors, including Peach, Berry, Grapefruit, and Gummy Bear).
41. A clever silicone "Broombi," designed to flex harder than most of us have in a calendar year — it's an all-surface broom, squeegee, *and* pet hair remover, making it your one-stop shop for all your "fix this grimy floor IMMEDIATELY" needs.
Broombi is a small business that specializes in household cleaning and pet hair removing products.
Promising review: "Best broom ever. I saw this on TikTok and was a little skeptical, but this is great if you have cats and dogs. Picks up hair so easily. I also use this to clean my windows. There’s so much you can use this for." —Carol Haimerl
Get it from Amazon for $34.95 (available in two colors).
42. A game-changing deep exfoliating shower glove reviewers swear by for everything from brightening skin to handling keratosis pilaris flare-ups to prepping themselves to get or remove color from spray tans. If you thought your skin was soft before ... BOY HOWDY you're gonna need some moments alone ~feeling yourself~ after you've exfoliated with this.
Dermasuri is a small business that specializes in skincare and personal care products.
To use, soften skin with warm water for five to ten minutes, and then scrub wet *without* the use of soap.
Promising review: "If you think you’ve ever actually exfoliated before, you haven’t. These make self tanner come off SO easily and it’s literally GROSS how much skin came off of me. I’ve never felt my skin be this soft in my life. Make sure you follow instructions and don’t use soap first! Absolutely a must have for anyone who uses fake tans, or anyone who has dry skin!" —AJM
"Seriously thought this thing was a hoax and just another TikTok trend. But my jaw hit the floor when I used this and say just how much dead skin and whatever the heck else came off my body with this!! My body feels so fresh and clean after using this product! So easy and so worth it!!" —Lauren
Get it from Amazon for $14.99.
43. Sol de Janeiro's Hair And Body Fragrance Mist, because people are straight up so obsessed with the smell of their cult-fave Bum Bum Cream that they bottled it up for everyday, anytime use. With a delicious "sunshine" and "beachy" smell that reviewers all describe a little differently, it is for sure *the* signature scent of the summer.
Promising review: "The hype off TikTok is real about this scent. It’s very warm and vanilla smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the band wagon with this one." —Karli Bullins
Get it from Amazon for $24 (available in one other scent).
44. A NeeDoh Nice Cube, an *elite* sensory fidget toy for anyone who wants to add more calm into their life but with a dose of whimsy. This goo-filled, delightfully colorful fidget has a satisfying squish and weight to it, and reviewers love that it doesn't have the kind of stickiness that picks up debris and makes it hard to clean.
Promising review: "High quality and very durable! This cube is fantastic for any age and any need. The cube provides slight resistance when compressed, which is both stress-relieving and satisfying!!! Once squeezed, it quickly returns to its natural shape. A great choice!" —Joe stevenson
Get it from Amazon for $12.15 (the color is either blue, pink, or purple and gets selected for you at random!).
45. Palmer's Cocoa Butter Formula Massage Lotion, a cult-fave (like, literally over 38,700 5-star reviews!) blend pregnant reviewers *swear* by for helping alleviate the effects of stretch marks, from the appearance to the dryness, itchiness, and general discomfort that comes a small human stretching you out from the inside.
Promising review: "Great quality. Used this for my first kid and have loved it! No stretch marks, but also felt like it hydrated and helped my skin relax more." —Elizabeth Smith
Get it from Amazon for $6.32.
46. A satin pillowcase to invest in not only for its cooling effect, but the fact that it's soft on your skin and creates less friction for your hair so that it won't get as tangled while you sleep. Reviewers also swear by these for helping clear up their acne and love how easy these are to wash while still maintaining their quality.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Check out a TikTok of the Kitsch satin pillowcase in action.
Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷
Get it from Amazon for $18.99+ (available in two sizes and in 11 styles).
47. A weighted Bearaby napper that answers the question of, "What would it look like if a blanket had magic sleep-inducing powers?" This breathable chunky knit blanket is designed with a comforting weight to help soothe anxiety and promote calm, making it easier not just to fall asleep, but *stay* asleep.
Check out a TikTok of the Bearaby blanket in action.
I've been using this weighted blanket for about three years now, and what I find really remarkable about it is that I *never* feel overheated in it. It's also just so, SO soft, and looks absolutely beautiful at the foot of my bed where I leave it every night. It definitely helps me activate "sleep mode" at night — I find the weight very comforting and not at all stifling because it spreads so evenly.
Promising review: "I’m in love with this blanket! It is absolutely gorgeous and has made a remarkable difference in my sleeping habits. If you are even thinking about a weighted blanket, this is a MUST! Just do it! You will only wish you’d done it sooner!" —Sandy
Psst — to choose a style, Bearaby recommends a blanket that is about ten percent of your body weight.
Get it from Bearaby for $199+ (available in four weights and six colors).
48. A reviewer-beloved veggie chopper to make you feel like a golden god in your kitchen — this gadget lets you julienne, chop, spiralize, and slice vegetables in an instant and has a built-in storage container to hold the chopped veggies so you can pour them into a pan or dish without any mess.
Fullstar is a small business established in 2017 that specializes in kitchen gadgets.
Check out a TikTok of the veggie chopper in action.
Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer
Get it from Amazon for $24.99 (clip the $5 off coupon on the product page for this price).
49. A chunky statement ring for some subtle sophistication to both your elevated looks *and* your playful ones. Like all the (TikTok-beloved!!) Pavoi pieces on Amazon, this looks a loooot more expensive than it is, and is built to last.
I bought this for spring and I am obsessed with it. It looks adorable on its own but also easily stacks with my other rings, and it's so comfortable that I often forget I'm wearing it. I am a huge fan of Pavoi jewelry and wear it almost exclusively because of how elegant, affordable, and durable all their pieces are, and so far this piece has held up to the very high standard they've set!
Promising review: "Love. It’s a nice quality costume jewelry. Order a size up if you’re wanting to wear it on your middle finger or index finger." —Emily
Get it from Amazon for $12.95 (available in sizes 5–9 and in gold and silver).
50. Milani Make It Dewy Setting Spray designed not just to lock your makeup in place, but to ~hydrate~ and illuminate skin so you'll look every bit as in bloom as the spring season.
Promising review: "I love this setting spray with a dewy finish. I work long days as a nurse and my makeup can look bad by the end of the day. Once I started using this, my makeup stays on much longer and looks much better. I no longer have the smudges or creasing at end of day. Love how it gives a soft glow." —Paige
Get it from Amazon for $9.97.
51. A delightfully millennial-coded minimalist portable shopping trolley that turns getting groceries into a whole ~aesthetic~, with plenty of clever features to boot. This water-repellent, aluminum-framed trolley has a drawstring cinch to lock in your groceries, an adjustable handle for easy maneuvering, and a hook on the back to easily attach it to a grocery cart.
Check out a TikTok of the portable shopping trolley in action.
Promising review: "I love this bag so much. I felt like I always carrying either a really heavy bag or several bags and having to switch things around to make them fit. After my physical therapist suggested I change something up, I started looking for rolling bags. After finding a ton of ugly solutions, I ran across this and couldn’t have been more thrilled. (Well, maybe if it wasn’t so expensive….) already familiar with the brand I decided to purchase, and I’m so glad I did. I get compliments every time I use it, and it’s so practical as well as cute." —Julia
Get it from Amazon for $179.95 (available in seven colors).
52. A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple.
Glamnetic is a small business that specializes on uniquely-designed, reusable press-on nails.
Promising review: "I saw these all over my TikTok FYP and was so curious to try them. They are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige
Get it from Amazon for $14.99+ (available in 12 styles).
53. An adjustable two-tier "Spicy Shelf Deluxe" to optimize your cabinet space so thoroughly that you will feel like you live in a veritable spice kingdom (in the least Dune way possible). This will organize up to 64 spices and 40 pounds at its widest point, but will expand and contract to fit any cabinet.
Promising review: "I finally got tired of searching for the right spices and began searching for a solution. My cabinet was overflowing. With this I was able to fit all my spices on the racks along with things in the middle and on the bottom. I relocated the bags that are not used but to fill the containers when empty to the shelf above so the majority of my bottles are visible! It was easy to put together and adjust the size. I love the finished organization!" —Lisa
Get a set of two shelves from Amazon for $27.99 (also available with spices included).
54. Dandylion Clean Paws, a no-rinse, non-irritating paw cleaner that instantly foams up when you press it. Reviewers love that it makes for a fast, easy clean that even finicky pups don't mind, and that all they have to do when they're done is wipe it off the foam with a towel, no water required.
Check out a TikTok of the paw cleaner in action.
Promising review: "Saw this product on TikTok so I had to try it. Love the soft bristles on top. My pup hates getting their paws cleaned and I’ve tried everything from wipes to paw cleaners. These were more comfortable for my pup while allowing for a good clean. I like that you can just use a towel to wipe off. Love that it's unscented and that you can remove the bristles." —Amazon Customer
Get it from Amazon for $18.
55. A TikTok-famous 3-in-1 convertible "reading chair" that reviewers love putting in their home office and living room spaces because it truly fulfills *so* many essential cozy needs at once. Not only does this include USB ports for your phone or Kindle, a cup holder, and a side pocket for books, but it can be pulled out easily into a sleeper chair or a full flat sleeper in an instant. Bonus? There's ~secret storage~ at the bottom for extra sheets and pillows.
Check out a TikTok of the reading chair in action.
Promising review: "Amazing reading chair/lounger. If you're one of those people who needs to change positions often while reading, this chair is the bomb. I leave a charging cord in the arm for my phone and headphones, slide out the foot, and grab whatever book I chucked under there. I can lay down, recline, sit straight, etc. with ease. The foot stool part, being collapsible and held up with thin bars, did kind of sink a little after awhile but nothing that makes the chair feel broken or look lopsided. It's a solid little guy and I plan on picking another one up eventually for another room I like to read in." —Calvin Andrews
Get it from Amazon for $239.99+ (available in eight colors).
Reviews have been edited for length and/or clarity.