We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
"i got this product because of the hype of it on TikTok. This lip balm smells SO GOOD. And hydrated my lips." —kayla
Get it from Amazon for $4 (available in five flavors).
2. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
Promising review: "This product actually works! Very affordable too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have too? Definitely worth trying!" —Mona L Cureton
Get a two-pack from Amazon for $15.16 (clip the 20% off coupon on the product page for this price).
3. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. Bonus: it's a heck of a lot cheaper than the other TikTok fave, the Tula version.
Promising review: "I have always had serious dark circles and bags under my eyes, and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
"Better than Tula! I love this cooling stick!! It’s super easy, affordable, and smells lovely." —Heather
Get it from Amazon for $9.85.
4. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict.
Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $11.88.
5. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I've had one of these for awhile and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N.
Get a two-pack from Amazon for $8.91.
6. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $11.95.
7. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra shimmer in their lives, and a heck of a lot cheaper than the viral Glossier or Drunk Elephant versions.
Promising review: "I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing duplicate that is slightly better! It’s not oily but provides a lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did." —e_whospends_money
Get it from Amazon for $13.98+ (available in four shades).
8. A firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.
9. CeraVe Resurfacing Retinol Serum to help refine pores and improve your skin texture and tone, particularly from post-acne marks. Reviewers especially love how lightweight and non-greasy it is, that it plays nice with sensitive skin, and that it's *WAY* cheaper (and just as effective!) as more expensive competitors on the market.
Promising review: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated, so much softer, and I can actually see the discoloration fading! I am shocked." —KMC
"This is AMAZING for post-inflammatory hyperpigmentation!! Took all the redness off my cheeks in a matter of days. Had very similar results to the Drunk Elephant Framboise serum." —Amazonshopper
Get it from Amazon for $13.70.
10. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is affordable, gives you the instant length and volume of far more expensive brands, and is DELIGHTFULLY sweatproof.
Hello, that is my face above because I bought into the hype of all the 5-star reviews and am glad I did!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
11. Plus Essence's Volume Booster Lash Primer that is ~botanically infused~ with mango butter and acai oil to thicken and moisturize lashes for that "POW!" level of volume. Your beloved falsies will be like, "Hey?? Remember ME???"
Just be sure to wait thirty seconds after application to layer your mascara to get the full effect!
Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before mascara application, and it does wonders. Adds volume! Stays all day." —JC
Get it from Amazon for $4.99.
12. E.l.f. Power Grip Primer, an inexpensive alternative for Milk's Hydro Grip primer and a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin. Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time.
Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom
"I tried the Milk primer and it worked magic for my super oily skin. I came across this for a fraction of the cost. The milk primer was $34 this does the same job for way less. I am happy with my purchase." —Shenelle
Get it from Amazon for $9.48.
13. A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin.
Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal
Get it from Amazon for $5.99 (available in 12 shades and in sets).
14. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $8.45.
15. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $9.96.
16. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before running errands or bopping into work meetings, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.
TBH, back in 2020 I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.08 (available in 18 shades).
17. A TikTok-famous natural lip plumper set infused with vitamin E and collagen to give you 24-hour fullness in your lips — the lip-tingling ginger essence tube is meant to plump lips for daywear, and the mint extract tube is meant to help hydrate and soften lips at night.
Promising review: "I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper, and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $9.98.
18. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm, which is an absolute *treasure* among reviewers with sensitive skin. This nourishing blend contains hyaluronic acid to hydrate skin and help protect your moisture barrier, gently cleansing your skin of potential irritants *and* helping prevent more from working their way in. (Psst — reviewers say this is an excellent comp to expensive versions like Farmacy!)
Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
Get it from Amazon for $11.
19. Pure Instinct Roll-On, a TikTok-viral "pheromone-infused" scent similar to the more expensive Basic Instinct version. It's marketed as a way to make yourself smell more ~alluring~ because it smells different on each user by blending with the unique pH of your skin, but a lot of reviewers just genuinely love the sweetness of the unique but subtle scent.
Pure Instinct is a small business established in 1985 that specializes in personal fragrances and essential oils.
Promising review: "If you love Basic Instinct by Pure Romance, you will LOVE this affordable alternative! To me it smells almost exactly the same; there is an extremely slight difference in smell that I'm sure others around me wouldn't even pick up on, and I still LOVE the smell! I love Basic Instinct, but ran out awhile ago and just couldn't justify spending that much money on more. I'm so glad I found this alternative!" —MN Tigerlily
Get it from Amazon for $12.71.
20. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.
Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90.
21. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear as a Tatcha Silk Primer alternative — this helps reduce the appearance of pores and lets you apply makeup more smoothly and evenly.
Promising review: "Finally able to get my hands on this and it absolutely lives up to the hype! This is an amazing primer and really visibly smoothens and blurs pores. I use my Beautyblender to apply it, and a little goes a long way. It’s a perfect [alternative] for the Tatcha Silk Canvas Primer at a fraction of the cost." —Rebecca
Get it from Amazon for $10.
22. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
23. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and, in a lot of cases, made their taste buds experience flavor a lot more intensely!).
Basic Concepts is a small business that specializes in personal care products, home goods, and office essentials.
Promising review: "My husband and I have been using this product for a couple months now and we both think it is worth the purchase. It is not a magic fixer for bad breath or lack of oral hygiene but paired with a good dental hygiene routine we have noticed a positive difference such as fresher breath for longer and fresher breath upon waking in the morning. It is easy to clean, and the shape prevents gagging. All in all the product is definitely worth it." —Brimichelle
Get it from Amazon for $5.97.
24. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.99 (available in three sets).
25. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep. Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case!
Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key
"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri
Get a set of two from Amazon for $9.99 (available in 22 colors and four sizes).
26. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way. Reviewers also love how much smoother their makeup goes on when they make dermaplaning a part of their regular routine!
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "I feel like a pro. I've been paying $50+ for spa dermaplane, and by buying these (which are really well made), I can do it myself much more regularly. I did use face oil beforehand to prepare my skin. Since I've had dermaplane done before, I knew to pull the skin taut and use short strokes. Advantage of dermaplane: peach fuzz is gone, makeup goes on smoother, and serums can penetrate better." —seebee
Get a set of 12 from Amazon for $8.99 (available in four colors).
27. A rainbow eyeshadow palette that is basically like a fun playground for your face — these super long-lasting, blendable, high-pigmented shades give you all the WOW factor of the more expensive brand name versions without the OH NO factor of the price.
Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams
Get it from Amazon for $8.99 (get this price by clipping the $2 off coupon on the product page for this price).
28. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like a Popsicle.
Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise, it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie
Get it from Amazon for $9.34 (also available in dewy and radiant finishes, and a jumbo size).
29. Peach Slices Acne Spot Dots, a hydrocolloid sticker comparable to the $$ "Mighty Patches" that you can apply straight onto to open zits to help drain them and reduce redness overnight. Personally *love* to see a problem magically disappear while I'm snoozing.
Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016.
Check out a TikTok of the acne spot dots in action.
Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly, so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time, I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson
Get a pack of 30 from Amazon for $4.88.
30. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people also use it to help with dry and painful skin on their hands from handwashing and sanitizing.
FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $9.95+ (available in four sizes and two bundles).
31. Maybelline's Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price — reviewers call it out as an excellent alternative to Benefit's Goof Proof and Anastasia Beverly Hills' Brow Wiz.
The tool comes with two ends, one a small eyebrow brush and the other a specially edged-eyebrow pencil.
Promising review: "I bought this because it looked like the Goof Proof brow pencil, and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in." —Liza T.
Get it from Amazon for $8.54 (available in four shades).
32. Marc Anthony "Grow Long" Leave-In Conditioner Spray with some real ~Olaplex~ energy to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we're got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them.
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope
"I have very long, wavy hair and this product makes it so soft, defines my waves, and takes away the frizz! Smells AMAZING! I have them all too, PUREOLOGY, Oual, Olaplex… and it’s just as great, at way better price!" —Amazon user
Get it from Amazon for $7.67.
33. Palmer's Cocoa Butter Formula Massage Lotion, a cult-fave (like, literally over 38,700 5-star reviews!) blend pregnant reviewers *swear* by for helping alleviate the effects of stretch marks, from the appearance to the dryness, itchiness, and general discomfort that comes a small human stretching you out from the inside.
Promising review: "Great quality. Used this for my first kid and have loved it! No stretch marks, but also felt like it hydrated and helped my skin relax more." —Elizabeth Smith
Get it from Amazon for $5.86.
34. A bottle of Witch Piggy Hell Pore Control, which is both a delightfully effective hyaluronic acid-based pore tightening serum *and* my new stage name. Reviewers love this for tackling enlarged pores and giving a dewy glow without causing oiliness or triggering breakouts, plus helping fade dark spots and acne scars.
Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch
Get it from Amazon for $7.95.
35. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers say work just as well as (if not better than!) a BeautyBlender or Real Technique sponges. They work for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $6.99+ (available in nine colors).
36. An easy-to-use root touch-up every bit as effective as going to a professional to get it done — it takes 10 minutes to apply, and then gives you even coverage that lasts several weeks. (Take THAT, time-space-hair continuum.)
Promising review: "This is my go-to product to save me money so I don't have to go to the salon every month. Buys me a couple of months in between professional coloring. This is really easy to apply and I never have a problem matching whatever shade the salon uses on my hair." —Amanda Scott
Get it from Amazon for $6.52 (available in 17 colors).
37. Julep's Eyeshadow Crème to Powder Eyeshadow Stick that is basically what happens when creamy and powdery eyeshadows have a blendable, delightfully waterproof baby. This comes in matte, shimmery, *and* metallic options so you can get the precise vibe you're looking for, and a blending sponge on the end to get the pigment just right.
Promising review: "I really wanted to find an eyeshadow that was easy to put on, lasted, and did not crease. Well, I found it. Lasts all day and love the color, so I bought a second color as well." —Bridget Gwaltney
Get it from Amazon for $11.20 (available in 53 shades).
38. The Brow Glue, Nyx's ~extreme hold~ eyebrow gel that will hold up against ye olde elements, whether you're breaking a sweat on the dance floor or, like me, you're just sweating because it's Tuesday. Reviewers especially love that it doesn't get tacky or flaky like competitors, and is super easy to apply.
Here's what BuzzFeeder Chelsea Stuart has to say about it: "I wear very little makeup — especially on vacation — but there's something about doing my brows that makes me feel more put together. I recently went on a 12-day trip to the UK, Croatia, Montenegro, and Spain, and traveled carry-on only so I really had to pare down my toiletries — especially as the airports I traveled through made us condense all of our liquids into a single quart-size bag. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhed them up with next to no effort."
Promising review: "The Boy Brow from Glossier was my ride-or-die eyebrow product for years, but the tubes are so small, and they raised the price, so I could no longer justify it. This brow glue is the closest thing I’ve found to it, and it’s half the price! Will definitely repurchase." —Alex
Get it from Amazon for $9.97 (available in six shades, including clear).
39. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98 (available in three colors).
40. Wet n Wild's Megaglo Blushlighter, the ultimate in two-for-one deals — the luminous shades of this combined blush and highlighter are designed to perfectly complement each other, so you don't have to do any color calculating yourself.
Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money." —Salina
Get it from Amazon for $5.47 (available in three shade combos).
41. An E.l.f. multistick here to win the award for Doing The Absolute Most — you can use it for adding pops of color to your eyes, lips, *and* cheeks, and with its thin, buildable layers, it's essentially foolproof.
Promising review: "I love this product! Whenever I’m on TikTok I tend to be influenced by a number of people who say that a certain product is very good, hence me buying this. I just started diving into the world of makeup and I can’t get out. 😂 Anyway, about the product: I have very sensitive skin so I was pleasantly surprised. It’s also smooth and thin, which is always a plus :)." —Jude
Get it from Amazon for $5+ (available in seven shades).
42. A foundation brush with soft but firm bristles designed for that ever-elusive ~flawless finish~ for blending both powder *and* liquid concealers, blushes, and foundations. Experienced and beginner makeup users love it alike, but especially point out how "user-friendly" the bristle design is for inexperienced blenders!
Promising review: "I loved this brush so much I bought two more! It is the perfect blending brush for liquid, cream foundation, primers, concealers, and tinted sunscreen. I have brushes that were much more expensive but I love this one best. I just ordered the eye brush set to try them out, too." —kyglo
Get it from Amazon for $7.99 (available in 13 colors).
43. Nyx's Fat Oil Lip Drop, a Dior alternative that is the new definition of "TikTok made me buy it" — this cult-fave product earned its hype by being a rare breed of lip oil that hydrates, glosses, and *doesn't* stick like a fly trap to your hair. It's also super versatile, since you can wear it bare or pair it with a fave lipstick for an extra *pop*.
Promising review: "I’m so amazed by this! I usually get the Dior lip oil but it’s way overpriced for the size so I figured I would give this a try, and I’m not disappointed at all. It’s moisturizing, it feels and looks exactly as Dior lip oil on my lips, and for the price it’s such a great deal. Definitely will purchasing again and trying different colors. It’s not too sticky." —Nouf
Get it from Amazon for $8.97 (available in eight shades).
Reviews have been edited for length and/or clarity.