1. An itty bitty flat water bottle, because sometimes you aren't Big Thirsty, but still Little Thirsty, and you shouldn't have to lug a whole ginormous tumbler to take care of it. This cheeky little insulated option is designed to tuck easily into purses, tote bags, and backpacks without taking up nearly as much space.
Promising review: "This is my new favorite water bottle. It looks nice, holds 10 to 12 ounces, seals well (no leaks), and is sized such that I can slip it into my back pants pocket (most of the time, if they are somewhat roomy) or in a large coat or vest pocket. I take regular one to two mile hikes, and was sick of carrying around water bottles holding twice as much water as I drink. This works perfectly, no excess weight and easy to pocket. I will also use backpacking for an easy access water bottle." —CRIU
Get it from Amazon for $13.99 (available in five colors and in a larger size).
2. Kitsch's iconic claw clip, well-known for its delicate style and strong, sturdy clamp suitable for all hair types. Yes, it's more expensive than the cheaper sets you can get out there, but this is actually built to last and has specially rounded teeth to prevent hair damage.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable even in getting thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse medium thick hair and it is the perfect size." —Niki
Get it from Amazon for $7.99.
3. A set of cowboy straw toppers to add some much-needed "yeehaw!" into your hydration regimen, and keep your straws safe from germs out here in the wild, bacterial west.
4. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year. These are especially handy because you can match the subtle prints to whatever 'fit you're wearing!
Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M
Get a pack of three from Amazon for $19.99 (available in seven sets, as well as two-packs and individual pairs).
5. A pair of chic link earrings to add some trendy dimension to the "huggie" earring trend that's clearly here to stay. (Truly have not gone out to dinner with the squad in months without seeing a pair of gold huggies on EVERYONE'S EARLOBES, we love to see it!!)
Promising review: "I absolutely love these earrings and wear them almost every day. I get TONS of compliments on them! The quality for the price is absolutely amazing. Definitely a diamond in the rough find on Amazon. Will be ordering more products from this brand!" —Angela
Get it from Amazon for $13.95 (available in three finishes and three styles).
6. A NeeDoh Nice Cube, an *elite* sensory fidget toy for anyone who wants to add more calm into their life but with a dose of whimsy. This goo-filled, delightfully colorful fidget has a satisfying squish and weight to it, and reviewers love that it doesn't have the kind of stickiness that picks up debris and makes it hard to clean.
Promising review: "High quality and very durable! This cube is fantastic for any age and any need. The cube provides slight resistance when compressed, which is both stress-relieving and satisfying!!! Once squeezed, it quickly returns to its natural shape. A great choice!" —Joe stevenson
Get it from Amazon for $9.39 (the color is either blue, pink, or purple and gets selected for you at random!).
7. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation.
Promising review: "I absolutely adore these!!! They are so cute and definitely do the job! They keep the surface free from water rings and make me giggle!" —johnny williams
Get a set of six from Amazon for $6.99.
8. A set of pastel glitter highlighters I saw on Instagram the other day and NEARLY BLACKED OUT from the cuteness. If you like highlighting your planner pages, favorite passages from books, or lines from your journal, please do yourself a favor and purchase these subtle but oh-so-sparkly colors to jazz them up ✨.
9. A plug-in color-shifting mushroom light for anyone whose little hobbit heart could use an extra dose of cozy in their room. Reviewers swear by this lil bub for navigating their rooms at night!
Check out a TikTok of the mushroom night-light in action.
Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on which is nice that I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand
Get it from Amazon for $5.99.
10. A set of book-shaped sponges, aka what happens when Cinderella and Belle collaborate on your birthday gift.
Promising review: "These sponges are adorable!! I've gotten so many compliments on them from friends and family. They're bright and look great along my sink. I haven't used them yet because I don't want to ruin them but they look like decent sponges. They're so pretty though you probably won't want to use them either! They would make a great housewarming gift!!" —EC
Get a set of three from Amazon for $10.
11. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts.
Check out a TikTok of the cloud knife in action.
Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski
Get a set of six from Amazon for $13.99.
12. A miniature book hair clip that exudes some real "yeah, I was Belle for Halloween 10 years in a row and I have a TBR pile of books next to my bed taller than most humans" energy.
Britt's Highlights is a Florida-based Etsy shop established in 2021 that specializes in unique hair accessories.
Promising review: "This hair clip is adorable. The clasps are nice and strong, and the books are very secure. I really think this is a book lover's dream accessory." —Maggie
Get it from Britt's Highlights on Etsy for $24.95.
13. A sweet Nessie sugar spoon reviewers are obsessed with, and for good reason. It infuses just the right amount of ~whimsy~ into the best parts of their day (read: that first cup of coffee, the first bite of oatmeal, that lil' bowl of ice cream before bed). It also has a very satisfying weight and curve for optimum sipping.
Promising review: "This little silly spoon makes me happy. It is now the #1 spoon everyone looks for in the silverware drawer at our house. Often found in a container of ice cream or a mug of tea living its best little life." —Emily
Get it from Amazon for $9.95 (also available in sets of four and eight).
14. A chunky statement ring for some subtle sophistication to both your elevated looks *and* your playful ones. Like all the (TikTok-beloved!!) Pavoi pieces on Amazon, this looks a loooot more expensive than it is, and is built to last.
I bought this for spring and I am obsessed with it. It looks adorable on its own but also easily stacks with my other rings, and it's so comfortable that I often forget I'm wearing it. I am a huge fan of Pavoi jewelry and wear it almost exclusively because of how elegant, affordable, and durable all their pieces are, and so far this piece has held up to the very high standard they've set!
Promising review: "Love. It’s a nice quality costume jewelry. Order a size up if you’re wanting to wear it on your middle finger or index finger." —Emily
Get it from Amazon for $12.95 (available in sizes 5–9 and in gold and silver).
15. A rainbow prism suncatcher you can easily hang indoors or out to refract sunlight and make a bunch of teensy little rainbows all over the place, adding a subtle touch of magic in your space. 🌈
16. Plus a cowgirl suncatcher to put a lil' bit of yeehaw into your 3 p.m. slump right when the afternoon sun starts blazing through your window. 🌈🤠
Ally Makes Magic is a Florida-based Etsy shop established in 2021 that specializes in custom pop culture-themed glassware and decor.
Promising review: "Great quality and really cute! Got it as a gift for someone." —kat taylor
Get it from Ally Makes Magic on Etsy for $10.16 (originally $11.29).
17. A cloud-shaped magnetic key holder for an absurdly cute storage option for keys that will prettttyyy much guarantee you never lose them again.
Promising review: "So, yes, TikTok made me buy this, but so far I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. I hung it with command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter
Get it from Amazon for $7.48.
18. A flower-shaped pill organizer so cute that taking your medication will suddenly feel like the most ~~aesthetic~~ main character part of your routine. These feature a surprisingly large capacity, and the days are detachable so you can take pills on go!
Promising review: "Travel with ease!! Before this product, I would take all my supplement bottles with me in my purse which took up an unnecessary amount of room. Now with this product I can travel easily with all my daily supplements. Takes up minimal space in my purse and actually encourages me to take my daily supplements. Not to mention I love the color and style. Can fit up to 9 of my largest size capsules." —Kaci Allen
Get it from Amazon for $7.99 (available in five styles).
19. A dainty bird-shaped lemon juicer you can use to squeeze lemons, limes, or oranges into your morning tea, salads, or hot water. Turns out the early bird gets the worm *and* the delightfully aesthetic juice.
Promising review: "This little utensil is adorable, and quite practical. When I saw it on TikTok I knew I had to have one. You simply put a slice of lemon in and pour out the juice. It looks so pretty sitting on the table and comes in very handy." —Dian Marchese
Get it from Amazon for $7.99.
20. A lovely Secret Garden–inspired book vase for a subtle, dainty way to tell your guests, "Yes, I will be extremely unavailable when the next season of Bridgeton drops." The *decor's kiss* perfect amount of whimsy meets practicality.
Promising review: "I love this book vase. I added some silk flowers and it looks great. The size is just right on my dresser." —Rachel
Get it from Amazon for $14.99 (available in four styles).
21. A tarot-themed Kindle Grip to make it easier to grip your Kindle (or rest it on a flat surface!), even when you are clutching your metaphorical pearls because?? There's a snowstorm raging on outside, but only one bed in this inn??? Le gasp.
Ivy Resin Shop is a Florida-based Etsy shop that specializes in animal- and bookish-themed resin art.
Promising review: "The item is amazing. I have it with my Kindle, and I brought it to work where I have gotten a lot of compliments on it. Thank you!" —Kris RA
Get it from Ivy Resin Shop on Etsy: The Kindle for $23.99 and The TBR for $23.99.
22. A collapsible Magic Mushroom funnel so you can feel like an enchanted forest nymph while you funnel your coffee, wine, baking ingredients, or mystical potions.
Check out a TikTok of the magic mushroom funnel in action.
Promising review: "I am obsessed with this funnel!!! I juice a lot of citrus and juices for cocktails, and this little guy is the perfect size for bottling. It’s beyond cute and really great quality. I’m always hesitant about buying silicone items, as I don’t want them to be too thin. This is perfect! Sturdy and cute! Can’t get better than that! The perfect addition to any cottagecore kitchen!" —Abbey Klem
Get it from Amazon for $16.95+ (available in two sizes).
23. A vintage-inspired split chain choker with a modern Regina George–esque twist, making it half gold chain, half mismatched pearls. Minimalism WHOMST?
Promising review: "This necklace is absolutely gorgeous!! Purchased to wear for work and I got so many compliments. Feels like durable, great quality material. So glad I decided to buy!" —Victoria H.
Get it from Amazon for $26.90 (available in gold and silver).
24. A set of sophisticated cylindrical wineglasses to rival Crate & Barrel's, and to elevate your Friday wine-cheese-and-Netflix nights so instantaneously that you'll feel like an extra in one of those Shows About Rich Families Who Fight All The Time.
Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories.
Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren
Get a set of two from Amazon for $16.95 (available in three styles).
25. A minimalist ~wavy~ headband for the perfect blend of sophistication and whimsy. Like wearing a crown that says, "I'm not like other princesses. I'm a fun princess."
Alex K Boutique is a New Jersey-based Etsy shop established in 2019 that specializes in hair accessories and jewelry.
Promising review: "Love these for their simplicity and ability to go with anything I wear." —Leah Marcus
Get it from Alex K Boutique on Etsy for $11.99 (available in silver and gold).
26. A set of pop-up cat and mouse hooks you can easily install with the stick-on adhesive for a downright lawlessly adorable option for stashing lightweight items like keys, tote bags, and scarves at the door.
Check them out on a TikTok of the cat and mouse hooks in action.
Promising reviews: "These are so cute!! I get so happy seeing them hanging by the door waiting to pop back down for when I leave for work. Take the car keys and it's gone. Come back from work, hang them on its tail and they stare at you with this unamused glare. I couldn't be more pleased with this purchase! They're so easy to install, just take the adhesive backing, stick it to the back of one, and stick to the wall. Then enjoy your new friend!" —Amazon Customer
Get a four-piece set from Amazon for $15.99 (also available in a six-pack that includes a monkey and baby chick).
27. A crayon vase to brighten up your bookshelf or desk because minimalism is OUT and recapturing the lawless joy of going to clown town on a coloring book is IN!!!!
Ban.do is a US-based small business that specializes in quirky accessories, home products, and stationery.
Promising review: "Adorable vase! Would make a cute and quirky addition to any decor. I’m using it to style a bookshelf in my home office/art studio. It is small, but the colors and retro feel make a nice graphic pop in my room. I think this vase would look great in a kids room or teachers classroom as well." —Dani
Get it from Amazon for $26.95.
28. A showstopping cocktail ring set with the kind of timeless beauty that will make everyone think it's a family heirloom. (Heck, with so many reviewers talking about how durable it is, it well could be one day!)
Promising review: "Everyone thinks it's expensive, lol. I’ve gotten a lot of compliments on this ring already. I think it’s super cute and the perfect amount of simple and fun. I absolutely love the cut of the ‘gem’. I got this to see it if like this shape on my hand and I really love it." —Toni punischini
Get it from Amazon for $22.99+ (available in four colors).
29. A mini ceramic bathtub (with drainage!) you can use as a soap holder, a planter, or just a cute lil' way of organizing your bathroom countertops. Plus it's always nice to have a durable bathing option for Thumbelina when she comes to stay.
Check out a TikTok of the mini ceramic bathtub in action.
Promising review: "I ordered two of these. One I used as a regular soap dish in my tub. It has holes for drainage which is a plus. I also used it as a cute plant decanter. I placed some succulents in it and voila ... the cutest planter for my bathroom." —Diane Sheehan
Get it from Amazon for $7.99 (available in six colors).
30. A bicycle-shaped pizza cutter with *two* blades so you can do a ~wheely~ thorough job dividing up your slices (sorry).
Soho Kitchen is a small NYC-based business established in 2015 that specializes in quirky pizza products.
Promising review: "Cuts really nicely and super cute. My husband loved this idea as it looks just like his road bike!" —Courtney
Get it from Amazon for $19.95.
31. A butter-storing mushroom designed to keep your butter soft and fresh *without* refrigeration, so you can get the ideal warm-toast-to-butter ratio at a moment's notice any time of the day. All you have to do is put a bit of cold water and a pinch of salt into the base and it'll stay fresh on the counter for up to a month.
Promising review: "Love this! I love mushrooms and this is such a cute way to keep my butter soft and fresh!" —Danielle Granger
Get it from Amazon for $18.16.
32. A simple tennis bracelet to add a touch of sophistication to any outfit without the "!!!!!" of the price of name-brand versions like Swarovski.
Promising review: "Soooo pretty. It’s 100% [similar to] Swarovski for so cheap. Looks exactly like the photo and I wear it every day." —Trysten Walters
Get it from Amazon for $17.95 (available in five styles and three sizes).
33. A pair of waterfall-style bow earrings for a look both so understated and dramatic that you'll have *everyone* on their toes when you flutter into a room.
Promising review: "I absolutely adore these earrings!! Ordered them for a party and got SO many compliments on them. The quality is great and they look so much more expensive than they were!!" —Charlotte Dunbar
Get it from Amazon for $11.90 (available in six styles).
34. A minimalist watch so chic you'll find yourself admiring it enough times that you'll give the Mad Hatter a run for his time-checking money.
Promising review: "I ordered this watch not expecting to be blown away because of the price. Boy, was I wrong! I immediately put on the watch as soon as I opened it up; It fits comfortably and the band wasn’t too small, which I was a little concerned about. I’ll definitely be looking to purchase other styles of this watch. Great buy, especially for the price!" —Jessica Kurry
Get it from Amazon for $19.99.
35. A set of removable 3D butterfly stickers you can lawlessly put all over your walls for an *instant* storybook aesthetic. Reviewers also love these for party decorations because they're easy to stick and remove!
Promising review: "SOOO pretty. They come with little sticky adhesives — you get a lot of them for the money and they are beautiful! They make for very cute decoration. Super happy with the purchase, and not to mention it only took like 20 minutes to put all of them up." —Haley Pelletier
Get a set of 48 from Amazon for $8.99 (available in 19 colors and styles).
36. An eye-catching moon phase garland that'll give some balance to the space above your bed (and inspire you to get up in the morning by ~reaching for the moon~).
Promising review: "I'm an incoming freshman this fall and I bought this to add some personality to my dorm. It has beyond exceeded my expectations! I placed it directly on top of my dorm bed as shown in the display photos and am so pleased with how it looks. It fits perfectly with the gray/white color scheme I was going for and have received numerous compliments from both my friends and RAs when they've visited. I cannot stress enough how much of an 'aesthetic feel' it adds to my dorm." —jhsgf
Get it from Amazon for $18.99 (available in four styles).
37. A clear acrylic clutch bag with gold detailing for anyone who knows their accessories are the *real* star of the show.
Reviews have been edited for length and/or clarity.