We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Now, instead of dealing with aching feet all night, you can get ahead of the situation with some ~ self-care ~.
Check out a TikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018
Get a set of three pairs from Amazon for $11.97.
2. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~.
Promising review: "I have always had bags and dark circles under my eyes and have tried sooooo many things. I was skeptical that this would work, but oh. my. goodness. This little stick is amazing. The puffiness was gone. Dark circles are still there, but definitely not as bad. It also smells really nice and absorbs instantly. Plus, the container is cute. I highly recommend it to anyone else who has tried all the things and been disappointed." —HeartsUnfold
Get it from Amazon for $9.99.
3. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $11.95.
4. The Reverse Coloring Book, a soothing cult-favorite activity book with a delightful twist. Instead of adding the color to these, you add the lines — sort of like a Rorschach test, but make it whimsical. Reviewers love the "mindlessness" of it, allowing them to get into a stress-free flow.
Each book includes 50 pages of watercolor art for you to add lines, along with suggestions for what to add if you want a jumping-off point. Bonus: the pages are perforated, so you can easily tear them out and frame them!
Promising review: "Changed my life. So I get anxious doing the adult coloring books. This was so much fun and made me really think outside of the box. I'm not the best at drawing, but I felt like I was when I was a kid doodling in my textbooks in school." —Carley C.
Get it from Amazon for $9.90.
(Psst — check out these cult-fave black fine point pens for $9.99 on Amazon for a good doodling option!)
5. A saline nasal gel to help soothe your poor, dry nostrils that are 10000% done with the cold this year. You can apply one to two drops directly around your nostrils for instant relief from the discomfort, including soothing aloe to moisturize the area.
Promising review: "I don't like to talk about it, but every year my nose becomes super dry to the point where I sometimes get a bloody nose. I usually use some squeeze saline, but it got so bad this year that I decided to get this gel. A dab on a finger or a swab and my nose is hydrated, moistened, and not dry as a desert. No winter bloody noses! It is very light, is not slimy or like Vaseline, and it does not have any smell." —Catherine
Get it from Amazon for $3.62.
6. An affordable luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: "I was staying over at a friend's house and sitting next to her coffee table. She had this candle on the table and even though it wasn't lit I could smell it, and it was so delicious that I instantly went online to find it and bought it for myself! If this came in a perfume I would buy enough to last the rest of my life. I don't know how to even explain the scent but if you are an amber/patchouli/vanilla fan, this is absolutely for you. The jasmine adds an unbelievable freshness without a flowery scent." —Melissa I.
Get it from Amazon for $19.95+ (available in five sizes, in gift box options, in packs of two, and in a variety of scents).
7. CeraVe Resurfacing Retinol Serum to help refine pores and improve your skin texture and tone, particularly from post-acne marks. Reviewers especially love how lightweight and non-greasy it is, and that it plays nice with sensitive skin.
Promising review: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated, so much softer, and I can actually see the discoloration fading! I am shocked." —KMC
Get it from Amazon for $12.99.
8. A hands-free portable phone charger that sticks right onto your phone plug and chills there so easily that you might forget it's there in the first place. This mini charger is designed to give you one full iPhone battery per charge, making it a lifesaver for busy humans, particularly ones who love traveling.
Promising review: "I used these several times for the past year, traveling for business and leisure. It is always a challenge to find an outlet at the airport since some airports do not offer a charging station. Using those types can also be a security risk. That's why I love using these portable chargers. They are lightweight and fit in my travel handbag/or small backpack pocket. The portable chargers take about 30–35 minutes to fully charge if dead. Once charged, they charge fast and hold a charge for many hours." —J
Get it from Amazon for $19.99 (available in eight colors and in two-packs).
9. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I bought it and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Get a two-pack from Amazon for $8.91.
10. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm, which is an absolute *treasure* among reviewers with sensitive skin. This nourishing blend contains hyaluronic acid to hydrate skin and help protect your moisture barrier, gently cleansing your skin of potential irritants *and* helping prevent more from working their way in. (Psst — reviewers say this is an excellent comp to expensive versions like Farmacy!)
Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
Get it from Amazon for $10.83.
11. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is affordable, gives you the instant length and volume of far more expensive brands, and is DELIGHTFULLY sweatproof.
Hello, that is my face above because I bought into the hype of all the 5-star reviews, and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get a pack of three from Amazon for $14.97.
12. A cult-favorite, luxury-inspired Muse Bath Apothecary Linen Spray reviewers swear upside down and backwards by for refreshing everything in their homes from their couches to their pillows to their clothes. A lot of reviewers mentioned smelling it in someone else's home first before buying their own bottles!
Promising review: "I was first introduced to this spray when visiting friends during New Years. It smelled so good, I ordered some as soon as I got home. I spray this in my pillow (and my comforter and blankets) right before I lay down at night. I feel it really helps me to relax and fall asleep quickly. I wish they made this scent available to be used in a room diffuser, it smells that good." —kmc6882
Get it from Amazon for $9.98 (available in seven scents and various spray forms).
13. A set of reviewer-beloved aromatherapy shower steamers to help energize yourself at the start of the day or unwind at the end of one. Oh, mighty grapefruit shower fizz ... please do for our sleepy brains what the snooze alarm could not!!!
Each kit comes with six shower steamers, including lavender, menthol with eucalyptus, vanilla, watermelon, grapefruit, and peppermint, with explanations for each scent's intended use. Read more about aromatherapy and stress and tension at Johns Hopkins.
Promising review: "I truly enjoyed these shower steamers. They smell divine, and not only that, but they each come with a personalized affirmation, and they describe what each one is intended for. I love the personalized letter from the creator, Helen. I will order again, and I will be telling my family and friends to order this as well. I started feeling much more calmer after just smelling them." —Amazon Customer
Get a pack of six from Amazon for $16.99 (available in six styles).
14. A shoe stretch spray for the ultimate "breaking in these darn boots" hack — not only does it stretch the material to better fit your legs and feet, but it saves you a TON of breaking in pain if you put shoe stretchers or soda cans on the inside to make them less tight and rigid.
BuzzFeeder Amanda Davis swears by this spray — check out her Foot Matters Shoe Stretch spray review (#46) for deets!
Promising review: "I purchased my second pair of Dr. Martens three days before I was headed to New Orleans. Seemed like a mistake, right? Maybe it would have been if I hadn't had this spray. I used it once and then walked around the house for a bit with some thick socks on. Then I sprayed the boots again, put beer cans inside of them, and let them sit overnight. I wore my NEW boots all over three different airports (thanks to layovers) and all over New Orleans. I will use this spray on every pair of boots from now to forever." —lauren
Get it from Amazon for $9.99.
15. Marc Anthony "Grow Long" Leave-In Conditioner Spray to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we're got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them.
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope
Get it from Amazon for $8.99.
16. A Tagalong accessory parents can link to strollers, grocery carts, and backpacks to encourage kids to keep close by when they're too old for the stroller and want to maintain some independence.
Tagalong Kids is a small business that specializes in family-friendly travel accessories.
Promising review: "Simple, but works great. My toddler wants to do things for himself. This has been a life saver. When he wants to walk he can feel independent and still have a little help with balance." —Trina P.
Get it from Amazon for $8.99+ (available in four styles).
17. A reusable silicone cactus dryer ball that pet owners especially love because it catches hair like nobody's business. These lil' desert bubs also help soften fabric, reduce wrinkles, *and* save drying time, so they're putting all the decorative but useless succulents in your home to shame.
Check out a TikTok of the cactus dryer ball.
Promising review: "I just did a load of towels and sheets. They are usually super balled up after drying with wet areas. Using these things made all the difference in the world. I was skeptical, but now I am a believer. I just ordered another package of them." —william whitaker
Get a set of four from Amazon for $7.99 (available in six styles).
18. A retro-inspired Belle's Bookshop T-shirt for anyone whose Disney princess era slid slowly but surely into an Unrepentant Book Nerd Era that will never, ever end.
Ellie Store Art is a California-based Etsy shop that specializes in custom retro-style apparel.
Promising review: "Exactly as described and pictured. Great quality. Perfect for our upcoming trip to Disney." —Wendy Doyle
Get it from Ellie Store Art on Etsy for $17.59+ (available in Unisex, Toddler, Youth, and Ladies' sizes in short- and long-sleeved options, plus dozens of colors).
19. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
Get a pack of 50 from Amazon for $17.05.
20. A shaker of Thin Mint seasoning you need to buy as a favor to all your taste buds immediately. Allow me to paint a picture for you: Thin Mint coffee, Thin Mint pudding, Thin Mint popcorn, Thin Mint anything your dessert gremlin heart desires.
I stared at this for months online before caving and buying it, and when I tell you!! It jazzes up my morning coffee in a way that makes my little '90s baby heart sing. I've also loved it on Greek yogurt, oatmeal, and mug cakes. Plus, when I am feeling lonely for a real Thin Mint, and we're not in Girl Scout cookie season, I'll shake this on an Oreo Thin to stave off the despair.
Get it from Amazon for $4.98 (and try their s'mores seasoning blend, too!).
21. A HotSips reusable straw designed with hot drinks like coffee and tea in mind, made with flexible silicone that can withstand heat and fit in most tumblers. Not only is this great for protecting your teeth from stains, but it also features an oval shape to make it easier to suck from (and prevent puckering your lips too much!).
Brilli Baby is a small business that specializes in drink accessories for family and home use.
Promising review: "These straws are great. They can go in the microwave when my drinks get cold and they're easy to clean since they can go in the dishwasher. It's flexible but still firm enough to not feel floppy. I feared the oval shape would feel weird or make the straw feel too narrow but it's perfectly fine with the added bonus of being able to fit through travel mug caps." —Jessica He
Get as set of four from Amazon for $9.99 (available in 13 styles).
22. A cowboy boot match holder and striker to add a touch of "yeehaw!" to your cozy candle nights.
Matches aren't included with the boot, but you can grab them in lots of different colors on Amazon!
Promising review: "This match stick holder is TOO CUTE. It goes perfectly with my cowboy hat incense holder. The strike patches on the bottom work great to light the matches. Would buy again." —Amazon Customer
Get it from Amazon for $19.99 (available in two colors).
23. A clip finger phone grip to promote more balance when you're on the move, whether you're running with your phone, using it to take selfies, or just generally prone to dropping it on the cement (prayers up to the screen-cracking gods!!!). Reviewers love that this is a comfier, steadier alternative to ring clips!
Promising review: "I love this so much. I've always had a ring holder on the back and hated them. This is like soft rubber. I can hold my phone any way I want. Extremely easy to put on. I will be buying more colors." —Mandy
Get it from Amazon for $9.99 (available in 10 styles and three thicknesses).
24. A decorative bow-shaped wine stopper — just because you're about to go to clown town with a bottle of Pinot while buried deep under a decade-old Snuggie doesn't mean you can't be ~dainty~ about it.
Vos Petits Bonheurs Studio is a New York-based Etsy shop that specializes in beauty and home accessories.
Promising review: "Adorable and on trend, so cute!" —Charisse
Get it from Vos Petits Bonheurs Studio on Etsy for $12.99 (available in three colors).
25. A pair of chic wireless headband headphones so you can keep your ears comfortable and toasty warm listening to music, white noise, or calming affirmations.
Promising review: "I purchased this product to be able to listen to affirmations as I fall asleep. It has been great for that, and has also been very beneficial on long airplane flights when my ears hurt from the AirPods being in for so long. Also a great option when you are sleeping in a room with someone who snores! My kids keep stealing this from me so I purchased two more to get them for Christmas!" —Dawn Cooperider
Get it from Amazon for $15.99 (available in 26 colors).
26. A mini inflatable tube guy for your desk to cheer you on (or remind you to take a lil' dance break whenever you overwork yourself).
Promising review: "OMG! I love this guy! These things, large and small, will ALWAYS make me laugh. My husband bought the desk version for me, and I can always count on it to make me laugh. My co-workers love it, too. People just stop by to turn him on for a quick pick-me-up. I would recommend getting the AC plug since batteries can run down fast. I think we should create a community of fellow air-dancer-havers and post clips of our little guys dancing to our favorite songs. Anyone in?" —Mark
Get it from Amazon for $8.58.
27. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "For the price, I was skeptical, but I just used it yesterday and saw an immediate difference in my hair texture. It felt very shiny and healthy. Even after blow drying, it kept its shiny, healthy texture, and I was very impressed! I don't see any issue with the smell at all. Great for dyed, damaged hair. Will definitely be making a staple in my hair routine." —Lauren Marie
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $6.68.
28. Tony Moly Watermelon Dew All Over Sugar Polish reviewers love for gently exfoliating and smoothing their dry skin, particularly after shaving. This is literally infused with watermelon extract, so that subtle, sweet smell is the ~real deal~.
29. An oh-so-chic adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $13.98 (available in 44 colors).
30. Kitsch's iconic claw clip, well-known for its delicate style and strong, sturdy clamp suitable for all hair types. Yes, it's more expensive than the cheaper sets you can get out there, but this is actually built to last and has specially rounded teeth to prevent hair damage.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable even in getting thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse, medium thick hair, and it is a perfect size." —Niki
Get it from Amazon for $7.99.
31. A mess-proof body bib that is essentially a WHOLE BIB OUTFIT to prevent spaghetti from getting on your little one's cutest 'fits. (Someone give me a call when they make this for adults. I can't keep pizza sauce off myself to save my own life.)
Promising review: "These are amazing and really save clothes! My baby hates bibs but because you slip this on from the front, she doesn't fight it. Slightly large but this helps cover well. The best part - ready to clean by washing off in the sink!" —Kaitlyn Klinkebiel
Get it from Amazon for $13.99+ (available in sizes 6–24 months and 2–4 years, plus 33 styles).
32. A set of roasted edamame snack packs you are going to want to slip into every bag and purse as your Emergency Snack — not only are these absurdly delicious and satisfyingly crunchy, but they're an easy protein fix when you need the kind of energy lift with staying power.
The Only Bean is a small business that specializes in edamame-based foods and snacks.
I am so glad to see that these are trending on Amazon, because I am obSESSED with them. I stash them everywhere and whenever I get hangry, they are an instant fix. The crunch and saltiness are deeply satisfying, and the flavor is subtle but delicious. I throw these into salad and sometimes top my avocado rolls with them when I want to add some ~crunch~ to my meals, too. Also, as someone who doesn't eat a ton of meat, I love that each of these small packs has 11 grams of protein!
Get a pack of 10 from Amazon for $13.47 (also available in a sriracha flavor).
33. Or a bag of freeze-dried Sour Skittles for anyone who wants to embark on their newest candy obsession — these "cosmic crunchies" are unlike any other earthly candy you've tried before, giving a lighter, crunchier texture to Skittles without compromising on their delectable sour taste.
Space Age Snacks is a small business that specializes in small batch freeze-dried candy.
Promising review: "Honestly, I didn't know what to expect going in, but I was pleasantly surprised. Skittles normally taste alrighy, but having them freeze dried really made the flavors POP, and genuinely I feel like they had more flavor than normal Skittles. (Then again, that might just be my head playing it up knowing it's a first, who knows, who cares.) Very delicious." —John Blake
Get it from Amazon for $9.99 (and check out the rest of their freeze-dried candy for more options).
34. A hanging macrame hat organizer that won't just free up precious storage space in your closet, but will turn your favorite accessories into decor. Time to cultivate that "coastal cowgirl coquette" aesthetic once and for all!!
Promising review: "Love it! Needed something to hold my hats but didn’t take up much room. This was a super cute option. Easy to grab a hat and replace it when needed. Will be buying another soon for all my hats! 🤠" —Amber
Get it from Amazon for $7.99 (available in two colors and for multiple numbers of hats, up to five).
35. A hands-free (rotating!) phone mount designed for use on all airlines — not only can you mount it to the tray table of an airplane seat, but to the arm of a chair or any flat surface, so you'll be able to stream content easy as pie wherever you roam. Reviewers have used it on everything from their car dashboards to carry-on handles to office desks to bedside tables.
Perilogics is a small business creating hyper-functional tool holsters and bags for carrying your stuff on the go.
Promising review: "I bought this nifty gadget about six months ago for a multi-leg, ultra long-haul trip and it more than held up the entire duration. I was able to finagle it to fit the tray tables on different planes and like others, I find the height just nice when clamped onto a stowed tray table. It also works on my roller carry-on handle during layovers." —Earendil
Get it from Amazon for $12.97.
Reviews have been edited for length and/or clarity.