We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    If You’re Looking For Beauty Products That Actually Work, These 51 Products Are A Good Place To Start

    "I saw the hype all over social media about this primer, and I never believed it, but finally decided to take the plunge and test it out, and now I'll never go without it." —a reviewer about the TikTok-famous E.l.f. putty primer that's been sitting in your cart

    1. Mielle's (TikTok-famous) Rosemary Mint strengthening oil reviewers swear by to nourish their scalps, strengthening and promoting hair growth at the root. It's formulated with biotin, moisturizing oils like jojoba, plus rosemary and mint oils, which can help stimulate the scalp.

    According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic

    Promising review: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on the scalp and ends before I wash my hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" —Claire Blanchard

    Promising review: "Best buy of 2022. I bought this product because I was influenced on TikTok. I suffered from hair loss in 2022 and was trying to find a solution. I’ll leave this product on my scalp for two hours at a time and then wash out. I have noticed a huge difference in my hair health and my scalp health. Once I finish this bottle, I will be reviving this product." —Ashley Reese

    Get it from Amazon for $9.50.

    2. butt acne-clearing lotion formulated with tea tree oil to fight pimple-causing bacteria, helping clear existing acne and helping to prevent it from coming back in the long run. Reviewers use it on their thighs and back too, and say this lotion helps their skin feel suuuper soft!

    a reviewer photo of their skin with many blemishes
    a photo of the same reviewer with their skin now clean

    Apply this gentle treatment 3–4 times a day, or 4–6 times if the situation is more serious. 

    Promising review: "This product is great and has actually changed my life. Nothing else worked but this. The bottle says apply 3–4 times daily so I did and it only lasted about two weeks. I wish it came in different sizes because I would definitely buy the biggest one. I just placed an order for another one because I don’t want the acne to start forming again after it just started going away. These brands really know how to get your money, but hey if it helps me, 100% they can have it!" —Willie 

    Get it from Amazon for $24.99

    3. A bottle of CND SolarOil, a nail and cuticle oil to help your nails grow and grow (no peeling!) and keep your cuticles nourished and soft, no matter how much hand sanitizer you're using. Just massage in the jojoba oil and vitamin E–infused formula daily.

    Promising review: "This product does exactly what it represents and is the best single product I have ever purchased. My nails had been splitting and breaking for almost a year. I have not had one split or break since the first day I applied this product! Absolutely amazing. You do not need to "paint" the whole nail with the product. One brush stroke per nail applies enough once you spread it on the nail/cuticle with your finger. And the almond scent is heavenly. I apply it before going to bed, take what is left on my fingertips after spreading it, and wipe it on the rest of my hands so I smell the amazingly soothing aroma as I fall asleep. Highly recommend it, and I would buy more now, except the bottle is going to last for a very long time before it is used up."—cathyvall

    Get it from Amazon for $9.41 (available in three sizes).

    4. Or if you're not a fan of oils, Hard as Hoof nail-strengthening cream that'll help prevent splitting, peeling, and cracking *and* conditions cuticles to help your nails grow longer and stronger than ever.

    Promising review: "Always looking for the perfect cuticle cream and this is it. No need to look any further. The texture is lovely and this product is the best I’ve ever bought. Look no further; this is the one!! Definite results. Great price." —Evelyn Owens

    Promising review: "Love this product! It revived my thin, peeling nails in one month! I’m a crafter. I make my living at home making my creations. My hands get messy so often I wash my hands all the time. And I’m always peeling labels and stickers off of things. My nails could no longer peel back any stickers, or they would split like thin paper. This product revived my poor nails in one month! Now my nails are not very only strong but also longer and even whiter!! It also helped my cuticles! I applied twice a day for about two weeks, then once a day for the next two weeks. Now, I apply it every other day, and my nails are stronger than ever! LOVE this product! It’s a smooth and creamy type of product. Very thick, which is nice! Has a light tropical coconut smell, which I love. Beautiful jar. Overall A+ product! If your nails are weak and peeling, GET THIS NOW! You won’t regret it!!" —Lauren

    Get it from Amazon for $7.94.

    5. Kosas's Revealer Concealer — a super popular and splurge-worthy pick thanks to its skincare benefits (hello caffeine, hyaluronic acid, and peptides) and brightening, buildable coverage, so you can spot conceal on no-makeup days or use as part of a full face of makeup.

    the concealers which are buildable medium coverage with a radiant finish
    Kosas

    This is my current favorite concealer (after swearing by the Nars Radiant Creamy one) — I have major dark circles under my eyes due to allergies and need a really brightening and buildable concealer that doesn't crease or cake. This is the ticket!

    Promising review: "Never buying anything else! Magic! Creamy is the perfect word for this product. the color is just perfect. goes on so smooth and luscious. totally lightweight - doesn't look or feel like I'm wearing makeup. but also great coverage of blemishes. love... never buying anything else!" —cassietheburr

    Get it from Sephora for $30 (available in 38 shades).

    6. Or for a drugstore option, Maybelline Instant Age Rewind Concealer, a cult-fave reviewers have used for *years* for a reason — it brightens your under eyes without creasing while treating them with goji berry and haloxyl — plus, it'll last even LONGER than Tarte's Shape Tape and other expensive brands.

    former BuzzFeed editor applying the concealer under eyes
    former BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising review: "I have extremely dark under-eye circles. Honestly, that is the only reason I wear makeup, to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25–$30 on one tube of concealer and still feel unsatisfied with the coverage. This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, is not drying, and is not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag." —Brittney

    Promising review: "Oh my gosh. I have spent so much money on expensive concealers, and this is my all-time favorite. I’m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles, so I feel like I need something. And this is it! Moisturizing, silky, and covers the circles. I love it!" —Lynnette Smith

    Get it from Amazon for $8.58 (available in 21 shades and various sizes).

    And check out our Maybelline Instant Age Rewind concealer review for more deets!

    7. CeraVe Retinol Serum that lives up to the CeraVe name and uses *encapsulated* retinol to reduce the appearance of scars and pores without flaking or redness. If you haven't gotten into retinoids yet or are worried about irritating your skin, this gentle but effective serum is a great option — and reviewers say they like it better than other more expensive options (like Murad's Retinol Serum, which retails for $92).

    And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin. 

    Promising review: "My new favorite product. This is a great product. Only needs one pump for whole face and feels so nice on the skin. Definitely the best product I’ve bought." —Letitia Price

    Promising review: "This product is magic in a bottle!!! I have been struggling to find a good skin care routine that will remove my acne scars and remove dark spots on my face. I will forever buy this product! I’ve only been using this for two weeks and noticed a huge difference right away! I am so excited to clean my face in the morning and night now! I also bought the Cerave hydrating cleanser, moisturizer, and eye cream and they have been amazing as well! CeraVe is the best! Don’t think twice about this product, just buy it!!!" —mallory brook bravo

    Get it from Amazon for $12.95.

    8. Speaking of CeraVe, their eye repair cream, which is formulated with hyaluronic acid to boost hydration and niacinamide to help tighten and brighten the appearance of skin — as well as the blend of ceramides CeraVe is best known for. Tl;dr: reviewers say a few pats of this eye cream can help reduce the appearance of dark circles, under-eye puffiness, *and* fine lines.

    Close-up of a person's eye with a shadowy circle below
    Close-up of a person's eye with less of an appearance of dark circle underneath

    Promising review: "What sorcery is this??? Listen I’m 48, and I’ve bought a lot of face cream “stuff” over the years. Expensive stuff that did nothing. Finally started using Cerave thanks to my 19-year-old daughter and TikTok, lol. I decided to try the eye cream, and I noticed a difference the morning I started using it. The brightening is apparent. Love this stuff." —Michelle Petrosh

    Get it from Amazon for $13.91.

    9. NYX Brow Glue, an extreme hold eyebrow gel (up to 16 hours!) to keep your brow hairs in place alllll day long, especially if you like that "laminated" look. Reviewers agree the hold is great, the formula doesn't flake off, and  that it also washes off easily!

    before photo of a reviewer's natural lashes
    after photo of the same reviewer's lashes looking thick and defined after applying the eyebrow gel

    Promising review: "I have thick eyebrows to the point where i have to trim them every few weeks. They don’t stay in place and blow around in the wind. This is literally magic. It works so perfectly. I recommend this so much!" —Douglas Meade

    Promising review: "Magic in a bottle. Man, I hope NYX never discontinues this product because it is LIFE. CHANGING. My makeup routine is not the same without it. It lasts forever and does the job perfectly." —Daniella C

    Get it from Amazon for $9.39 (available in clear, plus four tinted shades).

    10. A bottle of Elizavecca Hair Treatment for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair, is what I'm saying. Some reviewers say it's even BETTER than Olaplex, which is over three times the price!

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like. And btw, This is the same brand that makes the Milky Piggy Carbonated Bubble Clay Mask so many people swear by (and it looks damn cool).

    Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit at first because I was petrified it would burn off my hair and I would end up bald!), but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

    Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile. I had recently used a product in my hair that had so much alcohol in it that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I had never seen anyone with my hair type use it. Boy, was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

    Get it from Amazon for $8.43.

    11. Briotech spray with the same magical ingredient as the very beloved Tower 28 SOS Daily Rescue Spray: hypochlorous acid. Just spritz it on whenever your skin needs a little de-stressing, and it'll help soothe inflammation, tone down redness, and strengthen your skin's barrier.

    Reviewer with inflamed rosacea flare labeled before, and after with clear, calm skin
    Reviewer holding their Briotech spray bottle

    BTW, people also love this for helping heal piercings.

    Promising review: "It works just like my Tower 28 spray. Smells the same and feels the same. It's more product and saves you money. It also comes with two lids which is perfect for traveling!" —Andrea Benton

    Promising review: "Just an FYI, this product has the exact same ingredients as the Tower 28 spray! It's been absolutely amazing at reducing acne and texture! It's also so refreshing and gives a lil glow. So in love!" —BK

    Get an 8-ounce bottle from Amazon for $16.99 (available in four sizes and in packs of two and four).

    12. An argan oil–infused cream gel that'll define curls and add hold (*without* the dreaded crunchiness). It'll help fight frizz so your hair can bounce along healthily behind you, whether you have anything from loose waves to tight spirals — and it's safe on colored hair!

    A reviewer with slightly frizzy curly hair
    The same reviewer with more defined curl pattern and less frizz

    Promising review: "This is my favorite styling product now. It doesn't get flaky or hard and leaves my curls looking healthy and shiny! The bounce is wild, the best I've seen with a styling cream/gel! The consistency is more gel like than cream but is not at all like the gels of other competition. Pics are of before started using the cream gel and after... you can see the difference in my curls (I also cut my own hair)." —Mia Randall

    Get it from Amazon for $21.60.

    13. Sol de Janeiro Brazilian Bum Bum Cream, a cult-favorite body cream you're going to want to slather all over your body, thanks to the deep hydration (cupuaçu butter, coconut oil, and açai oil!) and temporary skin-tightening (caffeine!) it provides, plus a fragrance with notes of salted caramel and vanilla that reviewers L O V E.

    A finger scooping cream from the jar
    A reviewer showing the reduced appearance of dimpling on their thigh after using the cream

    Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

    Promising review: "This stuff is magic, I’ve tried a lot of products and this one works the best out of everything I’ve tried. I love the scent, sol de jeneiro makes a body spray of it and I get lots of compliments every time I wear it." —Stephanie Hooper

    Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown

    Get a 2.5-ounce jar from Amazon for $22 (also available in an 8-ounce size for $48).

    And if (when) you do fall in love with the scent, they make tons of other products, including a fragrance!

    14. Mighty Patch Pimple Patches, which absorb pus and oil from *inside* the zit, protecting skin from further damage and reinfection so you don't have to hot compress, pop, ooze, scar, and repeat.

    pack of the patches
    patches on skin

    Promising review: "This product is the best acne remedy I have ever used on my face! I am 23 years old, and I have struggled with stress for years, and it has caused cystic acne. I have tried so many different products, and I have pretty sensitive skin. These patches have relieved so much pressure in my acne and have cleared them up beyond words! Seriously, these honestly work!! I will be a loyal customer for sure. I cannot thank this product enough. I just got over my period and had awful cystic acne. Usually, my acne would be in pain for a whole week after my period... I used these patches right away when I felt pressure in a spot on my face. My period is now over, and my face is completely cured and healing with minor scars!! I am so confident and feel relieved!" —Loyal Amazon Customer

    Promising review: "I am 52 and still get the occasional pimple, and sometimes they’re quite large. I can put these on at night and by morning, they are still on. They reduce the pimples overnight by about 75%, for me at least. So when morning comes, I remove it, wash my face, and put on a new one. It will stay on all day! These things are great and would have been a godsend when I was younger" —Philip Ehlen

    Get a 36-pack from Amazon for $10.77.

    15. Or a Mighty Patch hydrocolloid nose patch that targets your whole nose all at once, absorbing gunk and oil from multiple pimples and pores all at once and trapping it so you can toss it right in the trash. Say goodbye to those damaging adhesive nose strips once and for all!

    reviewer photo of their used patch and there are huge white patches to show what the sticker absorbed from their skin
    model wearing the patch

    Promising review: "Sorcery! Wow, I don't know how these things work but they are incredible. I have been fighting congested nose pores my entire life, with varying success. This is the first time everything just came out. No scrubbing, harsh chemicals and poking. I am in love!" —IHateCleaning

    Get 10 patches from Amazon for $16.55.

    16. My all-time desert island holy grail, CeraVe's Skin Renewing night cream, which delivers on hydration and softness and protects your skin's natural barrier — I won't use an expensive night cream again. There's a reason people can't stop talking about CeraVe on TikTok!

    author holding a jar of cream that got her thru an allergic reaction
    reviewer with text
    BuzzFeed / Maitland Quitmeyer, www.amazon.com

    It has new packaging just FYI if it looks different when you order it — I just make sure my order is sold by + shipped by Amazon! This is my all time fave, never-be-without night cream, and I always make sure to keep at least one extra jar on hand, because it's sometimes sold out! Like many reviewers, I use it every single night too!

    Promising review: "CeraVe Skin Renewing Night Cream is my skincare savior! I use it every night and wake up to a dewy, plump complexion that's like magic. It's my secret weapon for fighting fine lines, wrinkles, and keeping my skin hydrated and barrier-strong. As someone with sensitive skin, this dreamy overnight moisturizer is an absolute game changer!" —Brooke

    Promising review: "I’ve been using the same cream for over seven years. Every other cream would break me out, not moisturize my skin enough, or just make me too oily. I got this because I’ve been breaking out and I’ve been trying to find something to calm my skin down. The first night I used this my skin improved!! Redness/bumps reduced, my skin was soft. I have very sensitive, oily, acne prone skin and this did not irritate my face at all. I wake up and my skin is soooo soft. My skin texture has drastically changed in just a week. My makeup applies so smooth and my pores even look better. My new go-to!" —Melody

    Get it from Amazon for $13.70.

    17. I Dew Care's dry shampoo powder, which comes packaged in an easy-to-apply, perfect-for-travel powder puff applicator you just tap-tap-tap onto your hair. Just massage the ultra-fine powder into your roots (it's formulated with black ginseng and biotin btw!), and it'll quickly absorb excess oil, leaving you with volumized and refreshed-looking hair. 

    A model tapping the puff applicator on their curly hair
    A closeup of a reviewer's oily looking roots
    A photo of the same reviewer's roots, but looking clean and oil-free

    Promising review: "I almost want to gatekeep. By far THE best dry shampoo I’ve ever used — not sure how this sorcery works, but I’m obsessed!" —Robertson

    Promising review: "I’ve tried a few dry shampoos, from the spray in a bottle to powder. And I’d have to say this one has been my favorite. My very first time using it, I didn’t know how much to put and ended up coating my hair by A LOT. It left my hair feeling very dry and straw-like. I almost returned and got a refund but decided to give it another chance. A LITTLE GOES A LONG WAY. Trust me. You only need a few dabs on your head, and that’s it. You can see the extra volume almost instantly. This stuff works sooo well that I wake up on my third unwashed hair day, and it looks better than the second day when I used the dry shampoo. And let’s not forget to mention how convenient and compact the whole thing is. It’s so nice to just pat it on your head with no mess." —Thuy

    Get it from Amazon for $12.99.

    18. Bioderma micellar water, a perfect addition to your double cleansing routine — it removes allllll your makeup and excess oil without harsh scrubbing or irritating sensitive skin. Now you'll know you've actually removed your sunscreen and makeup before bed — without having to use those aggressive makeup wipes.

    I use this micellar water to take off my makeup before cleansing! Everything comes off beautifully and it doesn't feel greasy at all = a double win in my book.

    Promising review: "A huge goal of mine is to be more gentle with my face, especially around my eyes. I have a habit of being way too rough around my eye area, especially when I use makeup remover wipes. This product is amazing! I have very sensitive skin and it didnt bother me or my eyes at all. It's so mild and soft, but extremely effective. Alot of makeup removers leave behind makeup still. This one takes absolutely everything off, and there is no need to scrub or be rough. It's like magic honestly. It's the only thing I've tried that gets all of my mascara off. I've heard amazing things about this product and I'm so happy I finally bought it. I wish I would've bought the bigger size bottle! This is the best makeup remover I have ever used. And I've tried alot of them. I'm really into makeup, and skincare is becoming more of a top priority for me. Using this product is my very first step in my nightly face routine now. I didnt expect it to be this good! Five stars well earned!" —Kristy Von

    Get the 16.7-ounce bottle from Amazon for $18.99 (available in four sizes).

    19. Or Anua Heartleaf Pore Control Cleansing Oil, a K-beauty cleanser you can use as step one of your double cleanse. Just apply to dry skin and gently massage, then emulsify with water to dissolve makeup and sunscreen and remove sebum and the day's grime, leaving your skin refreshed but not stripped. Reviewers *swear* by it for helping reduce blackheads and sebaceous filaments, too! 

    Close-up of a person's hand with tiny black dots on their fingertips
    Split image of two images of a reviewer's nose: on the left with blackheads and sebaceous filaments and on the right looking clearer

    As with all skincare products, if you're acne-prone YMMV, depending on the cause of your acne. 

    Promising review: "This product is incredible. After one use, I noticed a difference. I am so impressed with it. I don’t know what kind of sorcery this is, but I am happy it exists. If you’ve been buying products to get rid of blackheads and nothing is working, this will make you very happy." —A

    Promising review: "I can't live without this cleansing oil; it's magic in a bottle. this is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! it also helps the milia/filaments under my eyes! LOVE ITTTTT WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT" —Sarah Coleman

    Get it from Amazon for $17.69.

    20. And after that first cleanse, CeraVe's Hydrating Facial Cleanser, which lives up to the CeraVe name, with a blend of super hydrating and gentle ingredients including ceramides, glycerin and hyaluronic acid. And don't worry that it doesn't foam up — it'll remove all the dirt, grime, and excess oil from your skin, without depleting the moisture. It's truly my Holy Grail cleanser!

    A reviewer's before and after photo which shows their skin much clearer and brighter
    The green and white bottle

    Promising review: "Love love LOVE this product! I’m 24, have hormonal acne on my chin that can’t seem to be solved by anything.... but this face wash works wonders! It doesn’t leave my face feeling tight and dry after a wash. It’s gentle enough for anyone with sensitive skin and acne. There’s no real scent to it, which, in my opinion, is great when it comes to skincare (who needs those extra irritating perfumes anyways?)" —Taylor Combs

    Promising review: "I am a woman in my fifties, and this is the best cleanser I have ever used. Removes my makeup and leaves skin dewey. Love it!" —Kary K Jonas

    Get a 16-ounce bottle from Amazon for $15.48 (available in three sizes).

    21. Missha's Soft Finish Sun Milk, which works as a sunscreen and a primer at the same time. It has SPF50+, skin barrier–protecting ingredients, and a weightlessly smooth finish that sits beautifully under makeup, so you won't feel like you have a heavy, greasy layer on your face.

    In the progression photos above, you can see a reviewer before applying the sun milk, after applying the sun milk, and then the sun milk under makeup. It is a mineral sunscreen (and untinted), so when it comes to a white cast, YMMV — some reviewers noticed one, but many didn't!

    Promising review: "I’m on my second bottle of this sunscreen, and I’m so happy I found it! I can’t imagine going back to anything else. I have normal/oily skin and always found myself super shiny in an hour, no matter what sunscreen I tried. It was a minor inconvenience — I always had blotting paper on hand. But with the Missha, I don’t have to worry about shine... like, at all. Seriously, folks. It’s amazing. This stuff is magic. It’s like I’ve got the best, most soft-focus primer on, but it somehow protects me from the sun, too. The matte effect is, indeed, a soft finish; it’s enough to keep me from looking shiny but not so matte I look like I’m covered in powder. As far as consistency, it’s very milky and absorbs into the skin incredibly quickly. As other reviewers have noted, it’s so thin and runny that I have to pat on two layers, but even then, it soaks in 100 times faster than any facial sunscreen I’ve ever tried. There is a slight white cast (I’m olive-skinned), but I find it fades within 5-10 minutes. But well before that, the sunscreen has absorbed to a soft, matte finish that’s perfect for some lip and cheek stain. All in all, just about perfect. I don’t even wear BB cream anymore — just this and a bit of color on the cheeks and lips, and I’m done. It’s a great base for makeup and I’m happy to find my cheek color lasts all day (even after a busy shift in food service)." —Tyrannosaurus Rose

    Get it from Amazon for $18.99.

    22. O'Keeffe's Lip Repair, a lip sleeping mask from the brand behind the cult-favorite Working Hand and Healthy Feet creams — and just like those borderline miraculous products, reviewers say this balm will heal and repair dry, cracking, chapped lips like no other product has. 

    A reviewer's before/after showing healed cracks in their lips
    Reviewer holding the tin of balm

    Promising review: "When I travel, my lips get so chapped! It's painful. I found this product when I searched for something for extremely chapped lips. I've used other O'Keeffe's products so I trusted the brand. I used this as directed in the morning and before bed and my lips healed up faster than ever. Also, on the next trip I went on, I took it with me and used it daily. My lips stayed healthy and didn't get chapped at all. This stuff is magic and I won't go anywhere without it now." —Anna C. Adams

    Get it from Amazon for $10.15.

    23. Skin-lifting, pore-tightening Skin1004 face masks with results that reviewers swear by — not to mention the fact that using them is weirdly fun? The mask tightens as it dries on your face, giving you the titular "zombie" effect (just like...or better than...the more expensive Hanacure).

    Just wait 15 minutes and rinse to reveal your glowiest glow yet, thanks to the albumin (aka egg white) and aloe formula.

    Promising review: "I was gifted the Hanacure masks and loved them, but they're just way too pricey. I heard SO many wonderful things about the Skin 1004 zombie mask, and at about $2.50 a pop, why not?! Let me tell you, this mask is just straight-up magic. I didn't notice any changes to my skin immediately, but a few hours later, when I looked in the mirror, I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? don't get me wrong, the Hanacure mask is amazing and magical too, but it's expensive and impossible to maintain the twice-weekly mask schedule recommended. This Zombie mask is every bit as magical with better results, in my opinion. And it's super funny.  A lot of the reviews mention a bad smell, which I was worried about, but I didn't notice a smell, and I'm so sensitive to smell I can't use scented lotions, lip balms, etc. Bottom line, this is better than Hanacure both price and results wise."Dana Dane

    Get them from Amazon for $25.

    24. Radha rosehip oil to not only soften skin and lock in moisture (just like other oils), but also help reduce redness and breakouts, thanks to the rich blend of vitamins A, C, and E, fatty acids and anti-inflammatory antioxidants.

    You can learn more about the skincare benefits of rosehip oil at the Cleveland Clinic.

    Promising review: "Real life sorcery!!! Saw this on a BuzzFeed article about products people swear will change your skin. Figured I could risk $15 on a product. And holy cannoli I am so glad I did. Within 2 days (2 DAYS!!!) of using this on my face I saw a difference. I have extremely sensitive, easily irritated skin. As a result, I generally have redness on my cheeks and nose all of the time. I also have a tendency to get cystic acne bumps that take weeks to dissipate. NOT ANYMORE!! Those bad boys vanish within a couple days and are nowhere near as painful and visible. The redness is gone, my pores are smaller, there are no little bumps of uneven sin, my skin tone is even, and my face and neck are astonishingly soft. Like, watch out baby butts, there's a new standard for softness around here. And the natural glow it provides? Remarkable! I use a nickel sized amount on my face and neck at night. And 3-4 drops of my face in the morning before I put on makeup. It absorbs easily, doesn't make me feel greasy, and is quite possibly as close to a magic potion as I have found. I've even got my boyfriend using it and his eczema is the best it has been in years. If you're in doubt, don't be, BUY THIS." —Emily

    Get it from Amazon for $14.95.

    25. Essence's Lash Princess mascara, which over *170,000* 5-star reviewers for dramatic length and volume *without* clumps, thanks to the flake- and gob-free formula and cone-shaped brush. Tons of reviewers say it's a better version of cult-faves like Too Faced Better Than Sex Mascara. (And even Diorshow!)

    A BuzzFeed editor with mascara on one eye to show the dramatic length difference
    another buzzfeed editor without mascara on
    the same editor with long lashes after applying mascara
    Kayla Boyd / BuzzFeed, Emma Lord / BuzzFeed

    Promising review: "OK. So I’m a mascara snob! This is better than Dior Show, better than Better than Better than Sex. I’ve ordered this repeatedly about 14x and you won’t be dissatisfied, I PROMISE. I use micellar water to remove my makeup on little cotton squares. EASY. Take a chance. $4.99 vs $40 for Dior. You can’t go wrong. ❤️" —john t dowell

    Promising review: "I can only praise this mascara! It’s easy to put on, you control how dramatic you want your lashes. No smudge. Very easy to remove and the BEST part is the price!! In my opinion this is better than Better than Sex. Definitely love and will buy again." —Mayra Zambrano

    Get it from Amazon for $4.99 (available in brown or black).

    26. Cosrx’s snail mucin repairing essence that may seem like it would give you the ick, but is totally worth adding to your routine. No snail-like results here: Just pat it in the evening, and you’ll be appreciating the moisture boost right away. Reviewers say it helps with acne, inflammation, peeling, fine lines, and even eczema!

    The bottle with 96.3% snail secretion filtrate
    A reviewer's face with red patches and inflammation
    The same reviewer with clear skin

    I loooove this essence for whenever I need an added boost of hydration. It absorbs into the skin beautifully!

    Promising review: "Light moisturizing that absorbs perfectly into my skin, no irritation at all. Doesn't clog pores. It lasts months and is the best product I've ever bought." —Isaac Worley

    Promising review: "Game changer. I don't know what kind of sorcery this is, but it has literally changed my skin!! The first time I used it, my skin felt tighter and more balanced. A week later, 2x a day, my skin is so much brighter. Better texture and even coloring. Pores seem tighter. Not a single pimple since. It looks so healthy. Whatever magic this is, it works better than any expensive designer skin lab crap that I've tried." —Np

    Get it from Amazon for $13.

    27. Bio-Oil Multi-Use Skincare Oil, the sworn favorite of thousands of people to moisturize skin, help reduce the appearance of scars, prevent and reduce the apperaance of stretch marks, and even out skin tone, thanks to the moisturizing blend of oils and vitamins A and E. 

    A model holding the bottle of oil and rubbing it on their hand
    a reviewer's scars on their arm before and after looking much more faded

    Reviewers say it sinks into skin easily and never ever leaves a greasy residue.

    Promising review: "What kind of sorcery is this? I used this for the first time last night on some recent acne scars, and I'm in utter shock. They look like they've been healing for weeks.... this stuff must be made of pixie dust or something. It's way too good to be true. From now on, I will be putting this all over my skin before bed every night! I don't even care if it means washing my sheets more often — SO WORTH IT!" —Julia Richardson

    Get it from Amazon for $10.11.

    28. Londontown's illuminating nail concealer, a sheer but buildable formula that cancels out yellowing or staining, leaving healthy-looking, glowing nails and a little flush of color, which you can also layer for that glazed nail look that's so on trend!

    a milky neutral manicure on a reviewer's hand
    a close up on a pink manicure

    Promising review: "See the photo for proof! This is one coat, slapped on, no basecoat. And my nails are on the yellow side with a fair amount of ridges. It goes on easy, dries fast, covers imperfections, and hides ridges. Two coats looks like I went to a salon. Lasts weeks, and I am tough on polish. This is the pink, I am going to try the other colors. This polish is worth every penny and now I can go to meetings and look put together despite my habit of pulling weeds bare handed :)" —CarissaKJ

    Get it from Amazon for $20 (available in four shades).

    Londontown is a woman-owned, family-run business btw!

    29. Elizabeth Mott's cult favorite Thank Me Later eyeshadow primer to keep your favorite eye makeup look on lock all day AND all night — *no* creasing, *no* budging. That's right, you will NOT have to reapply before your evening plans. Reviewers note it's an affordable alternative to Urban Decay's Primer Potion — the slightly larger size Elizabeth Mott tube is less than half the price of Urban Decay's!

    A reviewer showing their completed eye makeup at 8:30am
    The same reviewer with the eye makeup looking the same at 6:30 pm

    Promising review: "For a long time my go-to primer was the All-Nighter by Urban Decay but in recent times I could no longer afford it. I struggled to find [something] comparable from the drugstore, none of them were at the level I wanted or was used to. Until I found this one! I tried this one, and it's so excellent. It truly is a [alternative] for Urban Decay. It's a mousse texture but dries down quickly, so easy to spread and it lasts SUCH a long time. I have oily lids, so this is truly a lifesaver. And the tube has so much product! A little goes a long way a pea size is perfect to cover the entire lid area. Truly love this product I don't think I'll ever switch. 10/10." —Marissa Olmedo

    Get it from Amazon for $13.99.

    30. Vanicream, a sensitive skin-friendly moisturizer free of common irritants (and fragrance free!) reviewers love to use on their face *and* body. The included pump dispenser is great for easy application, and avoiding contamination the jar. Plus it has the seal of acceptance from the National Eczema Association!

    Promising review: "My son has eczema and sensitive skin. We had tried a lot of different moisturizer and didn't work out for him. Then our doctor suggested us to try Vanicream, it works like magic! You can actually feel the moisture for the skin, like an extra protection on his skin. And my son's eczema gets better too! We have been using this moisturizer ever since." —Kylie

    Get it from Amazon for $13.43.

    31. The Revlon One-Step Hot Air Brush (now with an upgraded motor) with a unique oval-shaped barrel so you can get super close to your scalp for smooth hair and majorly boosted volume at the roots without having to juggle a brush and blow-dryer. One reviewer says it takes less time to dry than their Dry Bar Brush!

    A reviewer showing their partially blown out curly/coily hair with text
    A reviewer with blown out loose curls

    Btw while some reviewers with curl types 4a–c like the oval brush, if you're looking for something to blow out tighter curls or coils, try the Revlon One-Step *paddle* brush, which is designed with curlier hair in mind! You can get it from Amazon for $39.99.

    Promising review: "I thought my Chi hairdryer was good, but this takes it to a new level. My hair is very wavy, but I was able to straighten it very easily with this dryer. It took much less time, too than the Chi or DryBar dryer." —Kristy C

    Promising review: "Where have you been all my life?  Omg, this dryer was AMAZING!!!!! I don’t understand why I didn’t know about it sooner!!!! My hair is thick and curly and hard to control. Usually, I need to air dry for at least an hour; then it takes 45 min to blow it out. Usually resulting in my arms being exhausted and my hair burned. BEST DRYER EVER! And I have spent $$ on a dry bar dryer. Never again. I need to buy a backup just in case. LOVE" —Brian Halpin

    Get it from Amazon for $39.99+ at Amazon (available in 10 colors).

    32. Urban Decay's All Nighter setting spray, which is a fan-favorite for a reason. It's lightweight and buildable, so you can spray it on as you apply your makeup look, and will help keep your makeup from budging all day and all night — even up to 16 hours!

    A model spraying it on their face
    Amazon

    Mist 3-5 times in an X and then T formation for full coverage. You can also spray on your brush or sponge before applying!

    Promising review: "Idk why I put off trying this for so long because it's made me a lifelong buyer now. I can get sweaty, I can wear a mask, I can do pretty much anything now without having to worry about my makeup losing its smoothness or having to retouch it. This shizz doesn't budge! I really like the temperature control aspect too — if I get hot while curling my hair now, I don't have to worry about my makeup melting or my face getting oily looking. It's like some sort of magic!" —Asmodahlia

    Promising review: "I first learned about this product at a wedding I was coordinating. After an hour and a half outdoor ceremony in the July midwestern heat and humidity I saw one of the bridesmaids at the reception. Her makeup looked perfect. I asked her if she had redone her makeup and she said she hadn't touched it since before the wedding. What is this great sorcery? I inquired. I was introduced to this great product and ordered it right away." —Sheila Mc

    Get it from Amazon for $17+ (available in three sizes).

    33. A bottle of Nizoral anti-dandruff shampoo formulated with 1% ketoconazole that doesn't just banish annoying flakes, but actually works to kill the fungus that causes dandruff. You can use it just twice a week, too!

    Parted hair showing scalp before and after using dandruff treatment
    The box of the shampoo

    Learn more about ketoconazole shampoos and other dandruff shampoos at the Mayo Clinic.

    Promising review: "This fixed my dandruff almost immediately. I have tried different dandruff shampoos and hair care routines for YEARS without any success. I've used cleansing shampoos and hair oils, minimized any heat used on my hair, changed my diet, switched up shampoos frequently, used a scalp scrubbing tool, and tried going multiple days without washing my hair...and yet, I still struggled with dandruff and itchy scalp. The itching was unbearable. I decided to give Nizoral a try as a last-ditch effort, and my god, it has completely CHANGED my life. I am no longer itchy and I have virtually zero flakes still left on my hair. I wash my hair every 2-3 days and do not struggle with the same issues I used to. The scent is fine for me — it's a "clean" scent, so I don't mind it. I did not notice any drying of my hair. I used it every wash for a few weeks (the bottle says eight weeks), and now I just use it as needed. Probably every 5-6 washes. I hope you have as much success as I did with this product!" —Jenn

    Get it from Amazon for $14.28.

    34. An exfoliating mitten so you can scrub off dead skin cells and reveal softer, smoother skin during your Everything Showers. Just lather up and (gently!) massage your skin — reviewers say this is great for preventing ingrown hairs, helping reduce KP, and using before applying fake tan!

    Several reviewers say they just throw theirs right in the washing machine to clean it! They also make a smaller one designed for the bikini area and a long, narrow back scrubber for hard-to-reach areas. 

    Promising review: "Best money I've ever spent! If you are are thinking about this product. Please stop. JUST DO IT! This is the BEST PRODUCT I have ever bought on Amazon!! I am beyond pleased with my results. It works just as described, and trust me, the dead skin will fall off. I am going to buy one for every single person I know, lol! I can't keep this to myself!" —Kells Thomas

    Promising review: "MAGIC. HOLY CRAP, I LOVE THIS MIT! This cleared up 80% of the “chicken skin” I have INSTANTLY after one use. Also, it took off way more dead skin than any scrub I’ve ever used. I never write reviews, so I had to when I got this and loved it." —Cheyanne

    Get it from Amazon for $10.99+ (available with one or two mittens). 

    35. L'Oreal True Match Lumi Glotion, a fan-favorite, glycerin-infused illuminator you can mix in with moisturizer or foundation, wear as a base under makeup, *or* apply as a highlight or bronzer for a natural-looking (and not glittery) glow. 

    The four shades, in squeeze tubes
    A reviewer with glowing skin

    Reviewers say it's similar to the Drunk Elephant bronzing drops!

    Promising review: "Best find this year!! Moisturizing tint with a subtle glow is a perfect first layer for full makeup days or the only foundation needed for light days. I love the rest of the Lumi products as well." —Kelly Burich Kennedy

    Promising review: "I’ve been using this product for seven months, and I’ve been complimented almost weekly about how I get my skin to look so dewy and glowy. I use this all over with a good coverage foundation, and I’ve never felt/looked so sunkissed. Such an amazing product for a killer price!" —Natalie

    Get it from Amazon for $8.49 (available in four shades).

    36. An ergonomically designed detangling brush with cone-shaped bristles that separate tangles by pulling them apart sideways, not tugging them down. Reviewers say it's a miracle worker for everything from thick, coily hair to the finest strands!

    A collage of photos, with the brush in teal and the reviewer's natural hair
    A reviewer brushing their kid's hair with text

    Promising review: "Absolutely worth it. It’s [wild] how well it works! I hate brushing my hair when it’s wet, but with this brush, there’s no tangles, yanking, or pulling. Best purchase I've ever made." —Aimee Larrabee

    Promising review: "I am always skeptical of products that claim to 'glide through,' but this brush actually works! I have very thick kinky coily hair, and this brush passes through my hair easily, both wet and dry. I'd recommend this product to anyone looking for a good detangling brush. And yes, I'm leaving my Denman brush for this one." —Amazon Customer

    Get it from Amazon for $11.99 (available in 10 colors).

    37. La Roche-Posay Cicaplast Baume, a repairing balm that'll be your new BFF if you've ever dealt with irritated skin. Over-exfoliated your face? Got a peel but went too far? Skin way too dry and nothing is helping? Tried a new mask that did *not* turn out well? This balm has your back.

    a swatch of the cream with a rich nourishing texture
    A reviewer's before and after showing irritation from a chemical burn and almost healed skin after

    This cream is formulated with panthenol to soothe rough skin, shea butter to visibly decrease signs of irritation, and glycerin for hydration. And it's free of parabens, fragrance, and lanolin!

    Promising review: "I wish I could give this a gazillion stars! My dry and dehydrated face absolutely loves this stuff. It has made my skin look so much more supple and youthful, and it calmed down some weird breakouts on my face that I'd been dealing with for a while. I apply it morning and night. This is the best beauty-related purchase I've made in a good 20 years. I will buy this for as long as I live. The price is so friendly, too! I LOVE THIS!! Miracle product!" —Amazon Customer

    Promising review: "I used this after an overzealous microdermabrasion facial left part of my face scraped raw. Seriously, it looked like I had face-planted on concrete. And I am a slow healer. After tons of frantic internet research, I stumbled upon this cream. It accelerated the healing process to a few days and without scars or complications. Love the cream." —Ljtrue

    Get it from Amazon for $14.24.

    38. Peach & Lily Glass Skin Refining Serum with over 1,800 5-star reviews touting its ability to give that crystal clear mythical "glass skin" with powerhouse actives like niacinamide (a personal favorite) and hyaluronic acid, and frankly delicious-sounding ingredients like peach and East Asian mountain yam.

    A before/after showing reduced acne after one week
    Peach & Lily

    Promising review: "This is by far the best product I have ever bought. You almost instantly notice the effect and you will be pleased with the results. You don't have to worry about any weird smells. You use such a small amount this sample lasts for a while. This is the number 1 product by peach and lily in my opinion." —Myron R.

    Promising review: "This has become my must-have, can't live without. If I have no other products, I need this one in my life. I've been using it for a few months now, morning and night, and noticed dramatic improvement in the clarity, texture, and pore size. My skin is so clear, less oily, smoother...I don't feel the need to wear any makeup, which might be a first in my life." —Angela G.

    Get it from Peach & Lily or from Ulta for $39+ (available in two sizes).

    Peach & Lily is a Korean-owned and woman-owned small beauty brand inspired by K-Beauty — and the products are *popular*.

    39. A foot-filing rasp that'll undo years of callus buildup in mere MINUTES. No waiting for intense creams to do their work, no getting pedicure after pedicure — if you want to see results ASAP, you'll think it's ~grate~.

    Promising review: "I have BAD feet. Like genetically bad. I have tried EVERYTHING. I’ve spent an excessive amount of money on foot masks, foot scrubs, pedicures, pumice stones, foot files, etc. Nothing worked. This fixed my feet in five minutes. I was actually in shock. I haven’t had 'soft' feet in years. I literally feel like I have new feet. Best $10 I ever spent." —Hdb

    Get it from Amazon for $9.95.

    40. And a bottle of professional-grade callus-removing gel that can dissolve that pesky hard, dead skin in just a few minutes — for real, don't leave it on for more than that. Then just rinse, sand with a pumice stone or rasp, and enjoy those silky-smooth feet! If you love Baby Foot but hate waiting, this is a great option.

    Promising review: "I bought this with a rasp and pumice stone for feet to get rid of unsightly calluses and dead skin on my heels to make them sandal-ready. Well, I definitely wasn't disappointed. Followed the directions, did use the gloves, and applied to feet after my shower. Waited five minutes, and with the rasp, it was so easy to remove the dead skin and calluses from my feet. It was like magic and took no time at all. Beats going to the nail salon and paying 10 times over what I paid for this! Definitely worth the money to buy this product. I also bought the rasp and pumice stone from Amazon as well. Best investment ever!! Highly recommend!!" —txgirl77

    Get it from Amazon for $14.99 (also available in a two-pack).

    41. diffuser attachment with three adjustable air volumes and a deep bowl design to gently gather your curls and waves, drying them in their natural pattern, reducing frizz, and increasing definition AND shine.

    reviewer photo of them holding a dryer with the pink diffuser attached
    reviewer photo of their curly hair

    It's compatible with diffusers with a diameter of 1.73-1.77 inches — and reviewers note that this even works with a Dyson Airwrap!

    Promising review: "This was the best purchase I’ve ever made! I’ve had this diffuser for several months now, and it’s completely changed my hair routine. It works so well at drying and plumping my curls without making them frizzy. It’s been a lifesaver. All I need is a spray bottle full of water, a little product, and this diffuser (& my Xtava hair dryer), and I’m set. I use the warm setting on low, and it’s perfect. I can go up to four days without washing my curly hair now because of this new hair routine. My hair is so happy and has never looked better!! The only issue is it takes up a lot of space in my suitcase, but it’s worth it. I won’t travel without it." —Sarah Yardley

    Promising review: "I so love this diffuser! I've searched everywhere for a diffuser that's big and will work right on my hair. I washed my hair, used my products, and then used the blow dryer. My curls were so defined and popping! I will recommend this to anyone!" –M.D

    Get it from Amazon for $19.49 (available in four designs).

    42. A 2-in-1 Kiss eyeliner that's actually *also* false eyelash glue, so you can get out the door in way less time — just line with the easy-to-draw felt tip, let the glue get tacky, and stick those falsies on!

    If you're looking for falsies, people *love* (I'm sure you've seen them on TikTok) the Ardell wispies — you can get them from Amazon for $9.99. Some people cut them apart for that ~individual~ look.

    Promising review: "Best product I've discovered in years. Cut my getting ready time in half." —Sequoia Burge

    Promising review: "This stuff is amazing! Goes on just like an eyeliner but holds the lashes all day. I clean houses and I sweat and I put my lashes on at 8:30am and at 11:45 p.m., they were still glued on really well. I would say use some oil-free makeup remover on a Q-tip and run it over the band of the lashes before removing because 14 hours later they will still be glued on really well. But by doing that they came off easily. Best money I ever spent." —Shannon alaniz

    Get the liner from Amazon for $6.99.

    43. E.l.f. Poreless Putty primer, which is infused with squalene to hydrate, smooth over skin for a seamless finish, and hold onto makeup for all-day staying power. You mayyyy have seen this all over TikTok, and the reviews back up the hype!

    Promising review: "I've tried so many; this is a keeper. It’s extremely light. Has a mousse-like texture. Has a light, fresh scent. It really preps my skin for foundation. I have dry skin. This looks like skin but NOT flat or dry. Makes foundation look like it should. 👍🏼 Best $5 spent." —J_Kelsea

    Promising review: "Normally my makeup goes on great, but then once it dries it's super crusty and shows my pores, but this made everything so smooth, and my skin has never looked so healthy. Even after I took my makeup off, my skin felt moisturized, which is a hard thing to do with my dry skin. I saw the hype all over social media about this primer, and I never believed it, but finally decided to take the plunge and test it out, and now I'll never go without it." —Taylor Kessinger

    Get it from Amazon for $10 (also available in matte, luminous, and acne-fighting formulations).

    44. Or if you prefer gripping-style primers like Milk Hydro Grip (which reviewers say this is similar to!), E.l.f.'s Power Grip — it's formulated with hyaluronic acid to plump the appearance of skin and designed to *hug* to your makeup for all-day wear. And it's fragrance-free!

    the primer
    reviewer makeup 19 hours after using grip primer

    Promising reviews: "ELF primer? More like ELF-tastic primer! This stuff is pure magic – my makeup stays on alllllllllllll day. It's lightweight, it's affordable, and it's my new go-to. Seriously, 10/10 would recommend for a flawless face that can take on anything!" —Olivia Z.

    Get it from Amazon for $10 (also available in a niacinamide-infused formula).

    45. Paula's Choice 2% BHA liquid exfoliant (all of your favorite skincare TikTokers swear by it) that'll unclog pores, banish dead skin cells, and even out skin tone. It even works on my very allergy-prone sensitive skin. A whopping 70 reviewers used the word "miracle."

    I use this exfoliator a few times a week (I follow a skin cycling routine) and I'm in loooove. The formula isn't too hard with my sensitive skin (and I've been known to overreact to other anti-acne products with salicylic acid in them), but it helps keep my skin soft, clear, and glowy. It's the only product that has *ever* kept the pores on my nose noncongested. Put away the harsh blackhead strips and try this instead!

    Promising review: "Best purchase ever! I bought this item when I ran out of the very expensive toner I generally use. Boy, have I been wasting money. This lotion is magnificent!!! I decided to use it as a toner, and I am so happy I made that decision. This is the best toner I have ever used! It leaves my skin smooth, looking radiant, and youthful. And although I rarely ever have problems with my skin; with this product, I never will have problems. Run, don't walk to get this item." —Michel-Ange Chevry

    Promising review: "This stuff should be called a miracle in a bottle. When I use it on my (pretty dry) skin, it transforms it from congested, irritated, and bright red to calm, clear, and glowing overnight. Most of the people reviewing this are using it incorrectly. It's an acid exfoliator. That means you should use it once a week, twice at the most (if your skin is oily and needs a lot of work.) Also, it should never be used during the daytime. BHA, or salicylic acid, interacts terribly with the sun. If you absolutely must put it on in the morning, follow it up with heavy SPF, but I wouldn't do it. This stuff is like anything else — it only works if you know how to do it properly." —Audrey Brock

    Get it from Amazon for $35.

    46. SoCozy curl conditioning spray, which was designed with kiddos' curls in mind but works for reviewers of all ages! This leave-in conditioner moisturizes and helps improve curl definition and elasticity with just a few quick spritzes, which is great for impatient kids *and* grownups with limited time.

    Reviewer's before photo showing their child's curly hair before using the spray and after photo showing glossy curls with the spray
    reviewer pointing to their curly hair

    Check out a TikTok of the SoCozy Curl Spray in action. Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts! And btw, SoCozy also makes a reviewer-loved detangling spray.

    Promising review: "I feel like I have tried every product in the market for detangling curly hair on my 2-year-old daughter. This is the BEST purchase and product ever!! I spray to detangle after a bath at night and then re-spray the next morning before school after getting dressed. It reworks its magic the second time around, and she arrives home with her hair so bouncy, and the curls are so tame!!" —BK

    Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and me. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland

    Get it from Amazon for $7.59 (also available in multipacks).

    47. Embryolisse Lait-Crème Concentré, a fan-favorite French moisturizer that you could stock up on during your next trip to Paris...or just order straight from Amazon. (It's a verified seller!) Reviewers and makeup artists alike swear by this for a super-hydrating base under cosmetics (and bonus: it smells really good, too).

    the tube of cream, with moisturizing soy proteins, soothing aloe vera, softening shea butter, and protective beeswax
    Amazon

    Promising review: "Best find of 2021!" —KH

    Promising review: "I dunno what kind of sorcery this is, but it's a godsend. I have combination skin that tends to lean towards dry, and it's incredibly moisturizing — I've been using this product for nearly two years now, and as long as I use it regularly I do not have any flaking. It's also helped with some of my wrinkles and with the crinkling on my eyelids! It's non-greasy and has a pleasantly floral scent that is not perfume-y, overpowering, or lingering. I can attest that it's helped with signs of aging in combination with my use of facial serums and sunscreen. AND it does not irritate my extremely sensitive and extremely Irish skin one bit, which is honestly a miracle. It's costly, but a tiny bit goes a long way. One tube lasts me several months! MAGIC." —Kay

    Get the full size from Amazon for $29 (also available in a mini, one-ounce size for $16). 

    48. A reusable Revlon oil-absorbing roller stick with a ball made of volcanic stone that sucks the excess shine right off your face (no wasteful blotting papers required) so your makeup looks just as good at 6 p.m. as it did at 8 a.m. Just pop it out and give it a wash once in a while and you can reuse it over and over and over again!

    The rollerball stick on a pile of volcanic stone
    A reviewer with one side of their face shiny, the other side matte

    Promising review: "Best purchase I have ever made. Oily skin type people definitely need this. Life changing." —Estefania Barros

    Promising review: "This... this! I don't know what sort of sorcery this is, but this thing totally works, and it's freaking me out! I tested it by standing outside for a few mins (I live in the South, very humid) and then came back inside and rolled it along my nose. Sucked that oil right up!! I cannot believe I have been wasting money on blotting paper when this was out there (and reusable)! Totally buying some for my sister and friends. If you're on the fence about it, JUST BUY IT!" —Stellar

    Get it from Amazon for $9.96.

    Btw, now the roller comes in a rose quartz version you can store in the fridge for a soothing face massage!

    49. L'Occitane's fast-absorbing shea butter hand cream, because if you have dry, cracked hands or just hate the feeling of papery hands post-washing when you're on the go, you need this lil' guy in your bag. And there's no overly greasy feeling after, either!

    The aluminum tube
    A model with a swatch of cream on the back of their hand
    Amazon

    Promising review: "Magic! If I could give this hand cream 1,000 stars, I would. Winter is AWFUL on my hands. They’re constantly dry, cracking, scaly and sometimes they bleed. I bought the L’Occitane on a whim after reading about hand creams for dry skin. When I say I’ve tried just about all of them I mean it. I’ve tried Working Hands, Corn Huskers lotion, Aquaphor and other drugstore lotions, and none of them worked as fast or as remarkably as this one. $30 is a steep price for a hand cream, but that’s about how much I’ve spent on other lotions combined, so really, it’s a win-win situation for me. I definitely plan on keeping this on hand (pun intended) throughout the year. I will most definitely be repurchasing this when I run out and possibly getting a smaller one to keep in my purse so I don’t lose the large one. If you’re on the fence about buying it, buy it!" —Shannan

    Get it from Amazon: small one-ounce tubes for $13 each or larger five-ounce tubes for $30 each.

    50. An exfoliating First Aid Beauty Bump eraser body scrub reviewers with KP (aka keratosis pilaris) swear by to get rid of those tiny red bumps, without slathering on any additional creams or products — just use in the shower instead of your regular soap.

    It contains 10% glycolic and lactic acids, and has tiny pumice exfoliants to buff away dead skin for smooooooooooth arms.

    Promising review: "The first aid beauty bump eraser is truly magic. I have had tiny, dry-skin bumps on my arms and thighs since I was a child and have never been able to get rid of them. I have tried so many scrubs and moisturizers that failed. I came across this product and its now on my subscribe and save list. There are TONS of exfoliants in the scrub so it's super effective. Skin feels so soft after using it because it gets ALL of the dry and dead skin cells completely off. I have bought this for friends as a gift and would highly recommend it to anyone." —Doug Kohlenstein

    Get it from Amazon for $28.

    51. Stila's Stay All Day liquid eyeliner with a smudge-free felt tip that makes creating the perfect cat eye simpler than ever with a long-lasting formula that doesn't bleed, crack, or budge (as the name suggests) alllllll day.

    The eyeliner pens in black, dark green, dark blue, and plum
    A reviewer's sharp winged liner

    Promising review: "HG eyeliner of all time! Cannot live without this eyeliner. I don't know what wizardry is involved in making this eyeliner — it lasts forever and doesn't smudge. One pen will last months! I will never be without this liner!" —Leeyee

    Promising review: "This eyeliner is MAGIC. I thought that I couldn't do liquid eyeliner until I bought this, and it CHANGED MY LIFE. I wear it daily and get constant compliments on my wings, and whenever that happens, I tell them it's Stila. I recommend it to everybody I know. I've tried several other liquid liners, including Nyx and Fenty, but this one is the best. Dark, easy to control, doesn't bleed." —Amazon Customer

    Get it from Amazon for $24 (available in 11 colors).