This is G-Eazy. He's a 25-year-old rapper and producer from Oakland, Calif., and he's shaping up to become a serious success story.
G-Eazy's been releasing stuff since 2007, making his name outside the major label system. His new album, called These Things Happen, is dropping on June 23.
Check out the album's irresistible first single, "Far Alone." It's a love letter to the Bay Area that fills new folks in on G-Eazy's come up.
The album's next single is the shit-talking, compulsively replayable "I Mean It."
The "I Mean It" video is debuting today on BuzzFeed. In it, G-Eazy plays an Anchorman-style news guy.
Dude's usually got a serious, black-and-white aesthetic. So this video's a new, comedic turn.
He gives a raw nightly report:
And charms the ladies.
He interviews himself:
And gets props from barbers:
And causes other dudes relationship trouble. Y'know, as he does.