In several regions of the world, some men feel entitled to leer at women in public places.
While this act makes women feel uncomfortable and violated, it is typical to suffer it in silence rather than to speak up.
Whistling Woods International, a film school in India, sought to address the problem by making men realize how they are perceived while in the act of leering.
Watch the video in full here:
The lyrics of the ad's background music say, in Hindi, "Look how you look when you're looking at me."