Australia's ANZ bank has redesigned its ATMs to celebrate Sydney's Gay and Lesbian Mardi Gras.
Ten cash machines have been radically overhauled to coincide with Sydney's annual LGBT Pride parade and festival.
People are VERY happy!
They look GREAT!
Another #GayTM leopard print #anz #MardiGras2014
Apparently dollars come out SPARKLING!
ATM receipts are also joining the party.
ANZ are donating ATM fees from the machines to non-profit diversity organisation Twenty10.
Have you seen @ANZ_AU's GAYTMs? They are donating fees for non-ANZ cardholders from these machines to Twenty10. http://t.co/aJUlNv3zH6
Onya ANZ!
Reactions have been overwhelmingly positive.
This is amazing and hilarious at the same time. Cash out, darling. Your bank shows its pride. #GAYTM. http://t.co/1iYNVACrE3
Well done ANZ! Happy to bank with you! Haha #gaytm #pride http://t.co/Ez3B6LusGJ
How amazing are the ATM machines in city for mardi grass!!! #gaytm haha
Some people weren't impressed.
Not a fan of the #GayTM - reinforces predictable, old stereotypes. Surely a simple Rainbow would of sufficed?
Others were unimpressed AND politically opposed.
Pleased to announce that the Christian Democratic Party does not do any banking with @ANZ_AU. Their #GayTM is nuts. Society > Profits
They were quickly dealt with.
@frednile @ANZ_AU Sending you peace, love and goodwill from the #GayATM Fred. Remember, Jesus doesn't discriminate.
Some people just seemed to have an issue with the ANZ bank full stop.
All this bullshit about #GayTM... why would you keep your money with bank which invests in nuclear weaponry? #ANZ
But most seemed very supportive of the ANZ's stunt.
I wasn't aware that stereotypes at Mardi Gras were frowned upon? I think it's great that ANZ are associating LGBTQIA w/ their brand. #GAYTM
The GAYTMs are named Hello Sailor, Mo Town, Pink Ink, Party People, Equal Love, Drag It Up, Pride, Unicorn Dream, Denim Darling and Go Wild. If you're not in Sydney, check out #GAYTM on Twitter.
The campaign may have been inspired by an ATM in Brighton, England, during last year's Gay Pride.
Whoop! First GAYTM spotted in Brighton! #Pride #GAYTM #LGBT @PrideBrighton
If so, the ANZ have taken an acorn and made a mighty tree. Here's how it came together. Great work ANZ!
