BUSINESS BUZZ: New ad campaign promotes “Random acts of Cheetos” (RAoC). Part Dharma initiative, part Fight Club, and part guerilla terrorist cell, this marketing campaign for Cheetos incites its followers to “Stick it to the man” and come up with spiteful uses for the nasty bi-product of Cheeto snacking, those grimy orange fingers.

The Best Links:

1. Trendinista.net: Random Acts of Cheetos
2. Orange Underground (Official Site)
3. Cheetos Orange Underground Campaign a Failure?
4. theorangeunderground’s Channel
5. She Want Cheetos (Falsetto Remix)
6. Cheeto Wedding
7. Patton Oswalt on Cheetos
8. Join Cheetos Orange Underwear, Er, Underground