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From rainbow emojis to Scrabble to nail polish — nothing is a coincidence.
Or at least in the album photoshoot. Or in a music video.
Oh, and the outfit she wore was also a hint at what was to come with the new logo on her official website because, as I said, nothing is a coincidence.
At the time, fans thought Taylor was poking fun at the disproven theory that her Instagram posts were very subtly counting down to an announcement.
She was, in fact, teasing the countdown she would post in April, which finishes on the 26th day of the month.
Fans were immediately reminded of her song “The Story of Us”, which includes the phrase “next chapter”.
In other words, Taylor’s seventh era will begin on 4/26.