1. A set of pastel glitter highlighters I saw on Instagram the other day and NEARLY BLACKED OUT from the cuteness. If you like highlighting your planner pages, favorite passages from books, or lines from your journal, please do yourself a favor and purchase these subtle but oh-so-sparkly colors to jazz them up ✨.
2. A set of cowboy straw toppers to add some much-needed "yeehaw!" into your hydration regimen, and keep your straws safe from germs out here in the wild, bacterial west.
3. A pair of super lightweight ruffled elastic shorts you will be SO happy you invested in when you need an elevated piece to toss on without thinking, like when you're walking the dog early in the a.m. or heading to a last-minute outdoor lunch with pals.
Promising review: "Made well. Love the thin linen material. The scalloped hem dresses up the shorts. Very comfortable." —kim Marcoaldi
Get it from Amazon for $25.99 (available in women's sizes S–XXL and 27 styles).
4. A plug-in color-shifting mushroom light for anyone whose little hobbit heart could use an extra dose of cozy in their room. Reviewers swear by this lil bub for navigating their rooms at night!
Check out a TikTok of the mushroom night-light in action.
Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on which is nice that I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand
Get it from Amazon for $5.99.
5. A delightfully practical Stojo collapsible travel cup (with a straw!) office workers swear by — unlike stainless steel travel cups, you can reheat this in the office microwave, making this an ideal option for spontaneous coffee consumption between meetings and tasks.
Check out a TikTok of the Stojo collapsible cup in action.
Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics.
Promising review: "I take my lunch to work and during midday I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup. Plus you have the advantage of being able to reheat your drink in the microwave which you can't do with a stainless cup. —ViciousCycle
Get it from Amazon for $14.95+ (available in four sizes and 24 colors).
6. A clever, oh-so-chic clear umbrella so not only will you be able to see through the rain, but everyone *else* will get to enjoy all the work you put into your outfit 💅.
Promising review: "First of all, I get so many compliments. I am able to cover my face from the rain and be able to clearly see where I am going, basically a 360-degree view of everything. When in crowded areas, it’s very convenient because it doesn't take up so much space like a traditional umbrella, but it’s wide enough to cover me and my backpack." —Lady E
Get it from Amazon for $19.50+ (available in 15 styles and a two-pack).
7. A forever classic Hanes sweatshirt TikTokers especially love for unexpected style combos (and recommend getting oversized to pair with leggings for *maximum* coziness).
Promising review: "I, a 16-year-old girl, got a medium to have an oversized fit. For the people who came here from TikTok: IT'S AWESOME. The material is so soft, and it’s a great price to put together that mini pleated skirt and collar outfit. I ordered the navy blue to see how it would fit first, and I’ll 100% be ordering other colors." —abby
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get it from Amazon for $13.22+ (available in sizes S–5XL and 28 colors).
8. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that not only hydrates the heck out of chapped lips, but comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
Get it from Amazon for $4 (available in five flavors).
9. An oh-so-sweet hummingbird lamp with three brightness levels and a touch sensor that reviewers love using as a reading light, a wind-down light, or a nursery light. Bonus: it also functions as an aroma diffuser if you add 3–4 drops of essential oil to the top of its head.
Promising review: "I literally have no idea why I bought this. It was a suggested item and looked interesting so I was like 'lol okay.' I can’t believe how much I like it LOL. It looks and feels much nicer than you’d think and the battery lasts forever. It has three shades of light and it’s extremely bright." —K
Get it from Amazon for $16.99.
10. An adorable non-slip waterproof shelf liner for your fridge and pantry shelves to make cleanup a *snap* and instantly add some cheer to your kitchen space.
11. A spaghetti strap romper so "playground chic" that it'll become your uniform for all warm weather shenanigans. Who knew getting in touch with your inner child could be so fashionable??
12. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation.
Promising review: "I absolutely adore these!!! They are so cute and definitely do the job! They keep the surface free from water rings and make me giggle!" —johnny williams
Get a set of six from Amazon for $6.99.
13. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts.
Check out a TikTok of the cloud knife in action.
Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski
Get a set of six from Amazon for $13.99.
14. A floral wrap dress so dainty and fluttery that you will only have two questions when you put it on. One: How will you ever bear taking this comfy, adorable dress off? And two: Will you ever be able to stop skipping around town singing "I Feel Pretty"?
Psst — it also features pockets!!
Promising review: "This dress fits me amazingly; it’s adorable, and I will be wearing it to an upcoming wedding. Seriously so comfy as well, the material, the pockets, it’s breathable. Just love everything about this dress." —Amazon Customer
Get it from Amazon for $32.99 (available in sizes 14–26 and in 16 colors).
15. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof — reviewers call it out as an excellent comparison for Too Faced's "Better Than Sex" and Benefit's "They're Real."
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "AWESOME. I’ve always bought overpriced mascara. I’m very picky and hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to 'Better Than Sex' mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back." —patrick hauk
Get a pack of three from Amazon for $14.97.
16. A minimalist ~wavy~ headband for the perfect blend of sophistication and whimsy. Like wearing a crown that says, "I'm not like other princesses. I'm a fun princess."
Alex K Boutique is a New Jersey-based Etsy shop established in 2019 that specializes in hair accessories and jewelry.
Promising review: "Love these for their simplicity and ability to go with anything I wear." —Leah Marcus
Get it from Alex K Boutique on Etsy for $11.99 (available in silver and gold).
17. A flower-shaped pill organizer so cute that taking your medication will suddenly feel like the most ~~aesthetic~~ main character part of your routine. These feature a surprisingly large capacity, and the days are detachable so you can take pills on go!
Promising review: "Travel with ease!! Before this product, I would take all my supplement bottles with me in my purse which took up an unnecessary amount of room. Now with this product I can travel easily with all my daily supplements. Takes up minimal space in my purse and actually encourages me to take my daily supplements. Not to mention I love the color and style. Can fit up to 9 of my largest size capsules." —Kaci Allen
Get it from Amazon for $7.99 (available in five styles).
18. A popular, super affordable pair of adorable pair of strappy support sandals made with a memory foam yoga padding, a flexible fabric strap, and lightweight, nonslip soles — literally how dare this shoe be this cute AND this comfy?? The audacity.
Promising review: "These are the best flip-flops I've ever worn. They are padded and have nice arch support. I have flat feet, and these really helped to ease my foot pain. They are cute, and the colors are true to the pictures. I ordered my normal size, and they fit great! I will be ordering more." —Ashley Russell
Get it from Amazon for $15.99+ (available in sizes 5–11 and 29 styles).
19. A lovely Secret Garden–inspired book vase for a subtle, dainty way to tell your guests, "Yes, I will be extremely unavailable when the next season of Bridgeton drops." The *decor's kiss* perfect amount of whimsy meets practicality.
Promising review: "I love this book vase. I added some silk flowers and it looks great. The size is just right on my dresser." —Rachel
Get it from Amazon for $14.99 (available in seven styles).
20. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align ... but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these.
Promising review: "Super comfy. I usually don’t write reviews, I tried this first before buying Lulu and these are the most comfortable leggings for every day and even for workouts. Highly recommended!" —Criselle Johnson
Get them from Amazon for $34 (available in women's sizes XXS–XXL, two inseams, and 16 styles).
21. An bunny and bear egg mold set because, respectfully, life is short, and we have no business ignoring opportunities to make it as adorable as possible. Reviewers mention this also works well for rice!
22. A breezy long-sleeve crochet swimsuit cover-up so versatile and chic that you'll be planning entire vacations just for a chance to show it off — reviewers especially love that this is a near-perfect lookalike for a similar, more expensive version, and that this comes in so many more colors 🌈.
Promising review: "A must-have! This cover-up is perfect! The sleeve length is dreamy. Truly, I've been looking for a cover-up like this since my teens and nothing was ever just right. If you're on the fence, just do it! Material feels nice. It is a smidge heavy to me, but it will be perfect for the evenings around the pool or on the beach." —Keirsten
Get it from Amazon for $29.99 (available in women's sizes S–XXL and 22 styles).
23. A dainty bird-shaped lemon juicer you can use to squeeze lemons, limes, or oranges into your morning tea, salads, or hot water. Turns out the early bird gets the worm *and* the delightfully aesthetic juice.
Promising review: "This little utensil is adorable, and quite practical. When I saw it on TikTok I knew I had to have one. You simply put a slice of lemon in and pour out the juice. It looks so pretty sitting on the table and comes in very handy." —Dian Marchese
Get it from Amazon for $7.99+ (also available in packs of two and four).
24. An easy breezy, reviewer-beloved straw fedora to sunproof all your outfits and subtly elevate them at the same. This breathable, chic little hat not only boasts UPF 50 protection but features a hidden adjustable band on the inside to get the perfect fit, so you aren't spending the whole day adjusting it.
Promising review: "Perfect hat! Adjustable and lightweight. The black band and the style/width of the brim resulted in numerous compliments. A woman on my plane asked for the link and bought it right then and there. I never took this off during my tropical vacay. Highly recommend." —Mjanaynay
Get it from Amazon for $26.99+ (available in two sizes and nine styles).
25. An itty bitty flat water bottle, because sometimes you aren't Big Thirsty, but still Little Thirsty, and you shouldn't have to lug a whole ginormous tumbler to take care of it. This cheeky little insulated option is designed to tuck easily into purses, tote bags, and backpacks without taking up nearly as much space.
Promising review: "This is my new favorite water bottle. It looks nice, holds 10 to 12 ounces, seals well (no leaks), and is sized such that I can slip it into my back pants pocket (most of the time, if they are somewhat roomy) or in a large coat or vest pocket. I take regular one to two mile hikes, and was sick of carrying around water bottles holding twice as much water as I drink. This works perfectly, no excess weight and easy to pocket. I will also use backpacking for an easy access water bottle." —CRIU
Get it from Amazon for $13.99 (available in five colors and in a larger size).
26. A tank dress (with POCKETS!!) comfy enough that you'll want to wear it to lounge around the house. This loose fit is perfect for both high-temp weather *and* when you can pair it with some cute denim on chillier days.
Promising review: "This dress is so simple and versatile...I bought four! I wear it around the house almost like a house dress or lounging wear, around town, over a bathing suit, and even to bed. It is really comfortable. I ordered a medium. A medium fits looser and natural, how I like, but I could probably fit into a small if I wanted a snugger fit, which might remedy the looser bust. I love it!" —Amazon Customer
Get it from Amazon for $19.99+ (available in sizes XS–4XL and in 37 styles).
27. A nine-pair set of hypoallergenic gold hoop earrings because sometimes you have to get the outfit vibe just! right!!! which means mixing things up from your usual go-to hoops (bless their overworked hearts). This gives you plenty of affordable, chic options so you can try out a different set every day of the week.
Promising review: "I'm picky when it comes to jewelry and love these. They haven't tarnished on me at all or hurt my ears, and the gold isn't tacky looking. Love the variety and you can't beat the pricing. Also, a great gift!" —Marisa
Get a set of nine from Amazon for $15.99 (also available in silver and rose gold).
28. A sweet Nessie sugar spoon reviewers are obsessed with, and for good reason. It infuses just the right amount of ~whimsy~ into the best parts of their day (read: that first cup of coffee, the first bite of oatmeal, that lil' bowl of ice cream before bed). It also has a very satisfying weight and curve for optimum sipping.
Promising review: "This little silly spoon makes me happy. It is now the #1 spoon everyone looks for in the silverware drawer at our house. Often found in a container of ice cream or a mug of tea living its best little life." —Emily
Get it from Amazon for $9.95 (also available in sets of four and eight).
29. An aesthetically pleasing Kindle case insert — just because you aren't judging a book by its cover doesn't mean you can't judge your Kindle by one!
Endless TBR is a Florida-based Etsy shop that specializes in Kindle decor.
Promising review: "Absolutely always love my kindle inserts! Such amazing quality, fast shipping and the best customer service! :)." —Brittney Ortega
Psst — you'll need a clear Kindle case compatible with your version for these inserts to work!
Get it from Endless TBR on Etsy for $2.75+ (available in five prints and three different Kindle sizes).
30. A perfectly beach-y two-piece shorts and tank set with adorable scallop edged detail to subtly let everyone know that your beachy queen era has no expiration date, thank you very much.
Promising review: "Got this to wear to breakfast on vacation! It is breathable fabric but also lightweight and comfortable. Super stylish and a great addition to my wardrobe!" —John Boyle
Get it from Amazon for $38.99 (available in sizes S–XXL and 12 colors).
31. A cowboy boot match holder and striker to stay on brand when you're listening to Beyoncé's latest during your cozy Cowboy Carter nights.
Matches aren't included with the boot, but you can grab them in lots of different colors on Amazon!
Promising review: "This match stick holder is TOO CUTE. It goes perfectly with my cowboy hat incense holder. The strike patches on the bottom work great to light the matches. Would buy again." —Amazon Customer
Get it from Amazon for $19.99 (available in two colors).
32. Kitsch's overnight heatless curls set designed so you can set your curls before bed, comfily sleep with your hair twisted into the soft rod, and wake up to lovely curls that you *don't* have to use damaging heat tools to achieve. These are also a lot more user-friendly than other versions on the market, since it features a more durable, flexible hold and comes with soft scrunchies to lock it in place.
This product is designed for use on all hair types. Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "Honestly, I was so surprised by how well this worked on my hair. The first night, I tried it on two-day hair that was completely dry, and I still woke up with curls the next morning. The following day, I tried it after washing my hair and put it in when my hair was slightly damp, and the curls the next day were so full and bouncy. The curls have lasted really well throughout the day, and I didn’t end up having a flat spot in the middle of the back from separating the two halves of hair to wrap them. Overall, this makes getting ready in the morning so much easier, and I am so glad I have a heatless option to doing my hair now." —Megan MacGregor
Get it from Amazon for $15.98 (available in nine styles).
33. A collapsible Magic Mushroom funnel so you can feel like an enchanted forest nymph while you funnel your coffee, wine, baking ingredients, or mystical potions.
Check out a TikTok of the magic mushroom funnel in action.
Promising review: "I am obsessed with this funnel!!! I juice a lot of citrus and juices for cocktails, and this little guy is the perfect size for bottling. It’s beyond cute and really great quality. I’m always hesitant about buying silicone items, as I don’t want them to be too thin. This is perfect! Sturdy and cute! Can’t get better than that! The perfect addition to any cottagecore kitchen!" —Abbey Klem
Get it from Amazon for $16.95+ (available in two sizes).
34. An affordable but delightfully effective lip stain set perfect for newbies to the trend or anyone who wants to experiment with colors — this comes with a range of shades for any occasion, in a formula so versatile that you can also use it for blush and even a pop of eyeshadow.
35. A dreamy dimmable candle warmer lamp so you can waft your favorite candles throughout your space in the most aesthetically pleasing (and safe!) way possible.
Promising review: "This candle warmer emits a soft light that looks beautiful coming through the glass. I love how it warms my candles making the room smell wonderful. I think this warmer may work better than just lighting my candles. I like that it has a timer option which is convenient. I highly recommend this warmer for anyone that likes candles." —win diesel
Get it from Amazon for $29.98 (available in two styles).
36. A rose-shaped ice mold reviewers love to use for everything from ~aesthetic~ cocktails to iced coffee. They're also a Big Mood to use in a cooler for events like weddings and showers!
Psst — you can use these to freeze iced coffee or juice to add to your morning iced coffee or cocktails to cool them without watering them down!
Promising review: "I was at a restaurant and they put one of these roses in my cocktail. I knew right then I had to make these at home and ordered these while at the restaurant. These are easy to fill and have rubber snaps that lock them tight. They come right out and you can even take just one out and leave the others for the next time. These are a hit at all of my dinner parties too! I have already ordered more as my friends all want these in their drinks!" —Siri US
Get it from Amazon for $7.49.
37. A pair of delightfully chic open-toed memory foam slippers so you can get all the comfort and support of these cozy soles *without* overheating. Reviewers compare the style to Uggs, and because the soles are anti-slip and water resistant, you can also wear them out running errands 👀.
Promising review: "These slippers are amazing. They are so comfortable and look so expensive, and they are high-quality for the low price. Great for after the shower and wearing around the house and super easy to wash in the washing machine. I've had these for over a year, and they are still in perfect condition." —Sydney Nicole
Get it from Amazon for $24.99 (available in women's sizes 6.5–12 and five colors).
38. A set of cat-themed tarot cards purrrfect for first-timers, complete with a guide on how to pull the cards and how to interpret them. You'll be doing readings for everyone from yourself to your BFF to your actual cat, by the end of the week.
Promising review: "Honestly, I saw this tarot deck and thought I needed this for ha ha’s. But man. This deck’s images are hilarious. It’s so much fun, and I felt so drawn to it as soon as it was in my hands. I am smitten over these kittens. 😍 10000% worth the purchase!" —Kathryn Prouty
Get it from Amazon for $17.78.
39. An oh-so-chic Lululemon-inspired mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $13.98 (available in 31 colors).
40. Plus a convertible laptop backpack that's essentially the Hannah Montana of on-the-go accessories — this can be worn as a regular backpack for days when you're Doing The Most, or as a messenger bag on your shoulder on days when you're Hopefully Not Doing As Much. Regardless of your chaos level, this durable, well-constructed daypack features padding, a USB port, and lots of pockets to keep your stuff safe and organized.
Promising review: "This bag is very well made, and is also water resistant. It has plenty of room for laptop and papers, folders, and cords. I love that it is versatile and I can wear it on my back or carry it like a tote bag, and it’s stylish looking!" —michelle vastano
Get it from Amazon for $33.99 (available in four styles).
41. A set of pop-up cat and mouse hooks you can easily install with the stick-on adhesive for a downright lawlessly adorable option for stashing lightweight items like keys, tote bags, and scarves at the door.
Check them out on a TikTok of the cat and mouse hooks in action.
Promising reviews: "These are so cute!! I get so happy seeing them hanging by the door waiting to pop back down for when I leave for work. Take the car keys and it's gone. Come back from work, hang them on its tail and they stare at you with this unamused glare. I couldn't be more pleased with this purchase! They're so easy to install, just take the adhesive backing, stick it to the back of one, and stick to the wall. Then enjoy your new friend!" —Amazon Customer
Get a four-piece set from Amazon for $15.99 (also available in a six-pack that includes a monkey and baby chick).
42. An absurdly adorable mushroom kitchen timer so you can go full cottagecore with the aesthetic when you're baking muffins on a cozy Sunday afternoon.
This winds up and times up to 60 minutes, ending in a loud buzzer. Reviewers also use it to help time themselves with work tasks and studying.
Promising review: "This is whimsical and fun, my kids love it. I tell them there dinner comes from a fairy mushroom forest. 😋 Works great, keeps my little monsters in line — 'Dad, the mushroom went off.' Love it." —Vik V
Get it from Amazon for $8.95 (available in three colors).
43. A set of rainbow wineglasses to really get some adorable bang for your buck, because there's no way you won't use them as decor whenever you're not sipping sparkling rosé from them.
Check out a TikTok of the rainbow wine glasses in action.
The Wine Savant is a New York-based small business established in 2017 that specializes in unique, quality drinkware and accessories.
Promising review: "Love these! Wasn’t ready to splurge on Estelle stemmed glasses so I got these instead. I’ve run them through the dishwasher once so far and they held up fine. Glass is thin near the top which I love in a wineglass. I would recommend!" —Tricia
Get a set of six from Amazon for $49.99 (available in four styles).
44. A set of glow-in-the-dark "tree elves" so the next time you take an enchanted midnight stroll through your front walkway to get home at night, you'll have a whole host of magical critters to welcome you back.
Promising review: "I have actually bought a couple of packs of these. I think they’re so cute and fit so well in a little plant or around the house. Sometimes, I like to let my friends pick out some little guys as members of their families. Plus, did I mention how cute they are? And they glow in the dark very well." —Jen
Get a set of 20 from Amazon for $11.95 (available in green or green and blue as well as a set of 10).
Reviews have been edited for length and/or clarity.