We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    44 Treats To Buy Yourself That Are Actually Smart Investments

    If you haven't tried these open air ~floating~ headphones yet, prepare your ears for absolute bliss.

    1. Self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Now instead of dealing with aching feet all night, you can get ahead of the situation with some ~self care~. 

    Small pouch with two foot masks in it
    Feet propped up with two metallic foot masks on them
    Emma Lord/BuzzFeed

    Check out a TikTok of the foot masks in action. 

    I'm a long-ish distance runner and these were certainly an interesting experience for my feet! You slide them on and after a few minutes feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! 

    Promising review: "Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!" —KS2018

    Get a set of three pairs from Amazon for $14.67

    2. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year. These are especially handy because you can match the subtle prints to whatever 'fit you're wearing! 

    reviewer waring a pair of sunglasses
    Three pairs of sunglasses displayed on geometric stand

    Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M

    Get a pack of three from Amazon for $17.99 (clip the $2 off coupon on the product page for this price; available in seven sets, as well as two-packs and individual pairs). 

    3. A popular, super affordable pair of adorable pair of strappy support sandals made with a memory foam yoga padding, a flexible fabric strap, and lightweight, nonslip soles — literally how dare this shoe be this cute AND this comfy?? The audacity. 

    Pair of flip-flops with white cloth straps
    Person in a flowing dress wearing the sandals
    Amazon

    Promising review: "These are the best flip-flops I've ever worn. They are padded and have nice arch support. I have flat feet, and these really helped to ease my foot pain. They are cute, and the colors are true to the pictures. I ordered my normal size, and they fit great! I will be ordering more." —Ashley Russell 

    Get it from Amazon for $15.99+ (available in sizes 5–11 and 29 styles). 

    4. A pair of "floating" air conduction headphones designed to settle just over your ear instead of inside it — basically all the convenience and privacy of earbuds, without the discomfort of physically putting them in your ears. It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else! 

    Close-up of a person's ear wearing a behind-the-ear earbud
    Wireless black earphones on a wooden surface

    Purity is a small business that specializes in tech products and accessories. 

    Promising review: "I've tried soooo many different types of ear buds over the years with no success. But these Purity open air headphones are the first pair I've ever tried that actually fit well, don't hurt, and sound great! So, after many years of trying, I've FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, have great battery life, and people can hear me clearly when I talk on the phone with them.  I definitely recommend these, especially if regular in-ear buds don't work for you either." —CPic

    Get it from Amazon for $9.99 (available in 14 styles). 

    5. Or a pair of delightfully relaxing noise-canceling on-ear headphones for anyone whose dreams of owning AirPods Max do not align with the reality of their bank account — this ultra-lightweight, chic alternative has the same noise-canceling features as the Apple version, lasts for up to five hours on a single charge, and can get a three-hour charge in ten minutes. In other words: if you are a busy, cheap little chaos gremlin but you still want the best in tech, these headphones have your name on 'em. 

    Reviewer selfie wearing silver over-ear headphones
    reviewer with headphones on an airplane

    Note that the the noise-canceling is 95% — ideal for keeping ears out for traffic and kid noises, if need be, but not 100% like the Apple version

    Check out a TikTok of the headphones in action. 

    Here's what BuzzFeeder Maitland Quitmeyer has to say about these headphones: "I actually just bought these after featuring them for the first time — I've been considering buying AirPods Max, but I am very particular about how headphones fit — and am sensitive to my ears overheating after wearing certain on-ear headphones for too long. So instead of (or before) committing to the $500 version, I thought trying these for a test run would be good. Turns out, I love them so far! They're super comfortable and do *not* make my ears overheat. The sound quality to my non-expert ears is excellent too! And the noise-canceling is right for me — it blocked out annoying street noise so I could be fully immersed in my tunes." 

    Promising review: "These headphones are surprisingly awesome. I was rather impressed with the quality, considering the price. They are easy to pair, came charged, and are super cute. People have actually asked me if they were the AirPods Max I also really like how you can pause/skip & adjust the volume on the headphones (which many headphones lack). Noise canceling is pretty good. I can’t hear very much when I play music. When there’s no music, they still cancel a lot, but not everything, like most headphones. I do wish they could get a little louder, but they still have great sound quality. 4.5/5" —Amazon Customer

    Get them from Amazon for $69.99+ (available in silver and black).

    6. Kitsch's iconic claw clip, well-known for its delicate style and strong, sturdy clamp suitable for all hair types. Yes, it's more expensive than the cheaper sets you can get out there, but this is actually built to last and has specially rounded teeth to prevent hair damage. 

    reviewer with styled hair pulled into the gold claw clip at the back
    Reviewer with hair pulled into a bun with the clip at the back

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

    Promising review: "Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable even in getting thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse medium thick hair and it is the perfect size." —Niki

    Get it from Amazon for $7.99 (available in two styles). 

    7. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!! 

    buzzfeeder holding e.l.f. lip balm with glossed lips
    e.l.f. lip balm tube with features like
    Emma Lord/BuzzFeed, Amazon

    I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries. 

    Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax

    Get it from Amazon for $4 (available in five flavors). 

    8. A set of pastel glitter highlighters I saw on Instagram the other day and NEARLY BLACKED OUT from the cuteness. If you like highlighting your planner pages, favorite passages from books, or lines from your journal, please do yourself a favor and purchase these subtle but oh-so-sparkly colors to jazz them up ✨. 

    Assorted metallic highlighters with color samples on a white background, useful for shopping for stationery
    Eight swatches of glittery highlighers

    Promising review: "These are amazing!!! Beautiful colors and the sparkle/shimmer is more than I imagined it would be. Mr Pen did it again! If you don’t have these pens, you need to get them!! Great addition to my journaling supplies!" —FBJH12

    Get a set of eight from Amazon for $6.85.

    9. A strap-in airplane headrest/eyemask that essentially locks your head in place so you won't bob midflight (or mid-car ride!) and wake yourself up. All that airplane turbulence is so mad you're about to steal its thunder with this gizmo. 

    model strapped into an airplane seat with an eye mask over their face
    Person wearing a sleep mask resting in a car seat

    Checkout a TikTok of the airplane head rest in action. 

    Promising review: "This is exactly what I needed for when I travel. I hate that I constantly fall forward or to the side when I fall asleep. This makes it so much easier, and I can still wear my earbuds and be in another world and sleep comfortably. Great idea!" —Miss Erini

    Get it from Amazon for $22.99 (available in three colors). 

    10. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation. 

    A black mini vinyl record in a reviewer's hand that says
    six different mini vinyls on a table

    Promising review: "I absolutely adore these!!! They are so cute and definitely do the job! They keep the surface free from water rings and make me giggle!" —johnny williams

    Get a set of six from Amazon for $6.99

    11. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. 

    Person in a vehicle wearing a white tank top
    A person poses with arms up on a mountaintop overlooking a vast cityscape, wearing sporty attire suitable for hiking

    Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne

    Get it from Amazon for $18.39+ (available in women's sizes XS–XXL and 21 colors). 

    12. A set of cowboy straw toppers to add some much-needed "yeehaw!" into your hydration regimen, and keep your straws safe from germs out here in the wild, bacterial west. 

    brown cowboy hat straw topper on a Stanley cup
    Cowboy hat straw toppers in white, pink, brown, and black

    Promising review: "So SO CUUUTE! 10/10!! Good product and keeps my straw from getting bugs or germs on it! Plus, it’s really cute." —JennA

    Get a set of four from Amazon for $6.99

    13. No Worries: A Guided Journal, a popular self-guided journal designed to help with managing anxiety, stress, and the general "adkfjgaldkjfgalkj" in your brain. Each day has a similar set of prompts for 12 undated weeks to help you reflect on your thought patterns and sources of anxiety, and gradually find self-care practices and management strategies that suit you best. 

    Promising review: "I’ve never been a journal or diary person, but needed an outlet for my anxiety and stress. Each day has the same two-page spread that prompts you to think about your day, how you felt, and why you felt that way. There isn’t really any inspiration or advice, just open lines for your thoughts without it being an intimidating blank page. This journal has already helped me see patterns in my thoughts/emotions and I feel better overall. I would recommend this journal to anyone." —Kari Madsen

    Get it from Amazon for $9.95

    14. Barebell's "Soft" Protein Bars that taste SO LEGITIMATELY LIKE actual candy bars that they have altered my brain chemistry. At 16 grams of protein a pop, these are such a ridiculously convenient "hangriness" prevention option that I keep two in my bag at all times (one for me, one for any hangry friend, who then INSTANTLY gets as obsessed with them as I am). 

    Three peanut caramel protein bars
    Person holding an open snack bar with nuts and chocolate

    I am not exaggerating about how obsessed I am with every flavor in the "soft" variety of this protein bar — it is painful for me to write about this publicly because if they sell out my world will go cold and dark and meaningless. I have one with my breakfast every weekday — the caramel chocolate tastes like a thicker Milky Way bar and the salted peanut caramel legit tastes like a Twix. I don't remember who I was before I started eating these every day and I don't care to remember. If you're like, "If you love them so much, wouldn't you gatekeep?" the answer is yes!! Because I bought four packs of this just now and will be consistently hoarding them in my apartment until the end of time!! 

    Get a pack of 12 from Amazon for $25.99+ (available in four "soft" varieties and nine others, plus variety packs). 

    15. A set of reviewer-beloved aromatherapy shower steamers to help energize yourself at the start of the day or unwind at the end of one. Oh, mighty grapefruit shower fizz ... please do for our sleepy brains what the snooze alarm could not!!! 

    Each kit comes with six shower steamers, including lavender, menthol with eucalyptus, vanilla, watermelon, grapefruit, and peppermint, with explanations for each scent's intended use. Read more about aromatherapy and stress and tension at Johns Hopkins.

    Promising review: "I truly enjoyed these shower steamers. They smell divine, and not only that, but they each come with a personalized affirmation, and they describe what each one is intended for. I love the personalized letter from the creator, Helen. I will order again, and I will be telling my family and friends to order this as well. I started feeling much more calmer after just smelling them." —Amazon Customer

    Get a pack of six from Amazon for $16.99 (available in five styles). 

    16. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. 

    Person holding eos shea better 24H Moisture Body Lotion bottle
    Person's leg with moisturizer on it

    Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

    Get it from Amazon for $8.98.  

    17. An oh-so-sweet hummingbird lamp with three brightness levels and a touch sensor that reviewers love using as a reading light, a wind-down light, or a nursery light. Bonus: it also functions as an aroma diffuser if you add 3–4 drops of essential oil to the top of its head. 

    Small light wood bird shaped light propped on a table
    Reviewer tapping its head through three brightness settings on the bird's lamp belly

    Promising review: "I literally have no idea why I bought this. It was a suggested item and looked interesting so I was like 'lol okay.' I can’t believe how much I like it LOL. It looks and feels much nicer than you’d think (maybe even classy) and the battery lasts forever. It has three shades of light and it’s extremely bright." —K 

    Get it from Amazon for $16.99

    18. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    TikToker using the scrubber on their nose and cheeks

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $8.31

    19. A hands-free portable phone charger that sticks right onto your phone plug and chills there so easily that you might forget it's there in the first place. This mini charger is designed to give you one full iPhone battery per charge, making it a lifesaver for busy humans, particularly ones who love traveling. 

    Check out a TikTok of the charger in action. 

    Promising review: "I used these several times for the past year, traveling for business and leisure. It is always a challenge to find an outlet at the airport since some airports do not offer a charging station. Using those types can also be a security risk. That's why I love using these portable chargers. They are lightweight and fit in my travel handbag/or small backpack pocket. The portable chargers take about 30–35 minutes to fully charge if dead. Once charged, they charge fast and hold a charge for many hours." —J

    Get it from Amazon for $19.99 (available in eight colors and in two-packs). 

    20. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. Bonus: it's a heck of a lot cheaper than the other TikTok fave, the Tula version. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes, and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    "Better than Tula! I love this cooling stick!! It’s super easy, affordable, and smells lovely." —Heather

    Get it from Amazon for $9.90

    21. An itty bitty flat water bottle, because sometimes you aren't Big Thirsty, but still Little Thirsty, and you shouldn't have to lug a whole ginormous tumbler to take care of it. This cheeky little insulated option is designed to tuck easily into purses, tote bags, and backpacks without taking up nearly as much space. 

    Person holding a transparent flat water bottle
    Person tilting it to show the depth

    Promising review: "This is my new favorite water bottle. It looks nice, holds 10 to 12 ounces, seals well (no leaks), and is sized such that I can slip it into my back pants pocket (most of the time, if they are somewhat roomy) or in a large coat or vest pocket. I take regular one to two mile hikes, and was sick of carrying around water bottles holding twice as much water as I drink. This works perfectly, no excess weight and easy to pocket. I will also use backpacking for an easy access water bottle." —CRIU

    Get it from Amazon for $13.99 (available in five colors and in a larger size). 

    22. A pair of high-waisted quick-dry running shorts so lightweight that you might have to look down to make sure they're still on (PHEWPH). Not only do a lot of reviewers compare these to Lululemon, but they also feature a handy underwear liner and a sizable side pocket.

    Buzzfeeder wearing high waisted elastic running shorts in blue, pink, and yellow
    Emma Lord/BuzzFeed

    ASK ME HOW OBSESSED WITH THESE SHORTS I AM, I DARE YOU!!! Real talk: I first bought these shorts because I'm in love with the similar ones you can get at Lululemon or Old Navy, but they're either expensive or sell out so fast. Turns out I love these even more! I love the huge range of colors you can buy these in, love that the high-waistedness of them meets about where my running crop top ends so I don't have to get bonkers with sunscreen, and love love loooooove the side pocket for my keys or phone. I have them in blue, pink, and yellow, and several pairs in black because I just keep collecting them every summer. 

    Get it from Amazon for $19.99+ (available in women's sizes XS–3XL and 19 colors). 

    23. A lightweight hybrid backpack, cooler, *and* chair that is doing so much that it's practically eclipsing all your other warm-weather gear. This foldable, insulated gizmo holds food and supplies for everything from long soccer games to hikes to camping, and easily converts into a seat that can hold up to 400 pounds. 

    reviewer converting a pink backpack into a stool
    Person with a black backpack featuring multiple compartments and a side water bottle pocket

    Reviewers especially love that it comes in so many colors so family members can each have their own! 

    Check out a TikTok of the backpack chair in action. 

    Promising review: "Super recommended! We have only used it a few times, but it has saved my poor legs and our arms from carrying stuff at events. Super lightweight, comfortable to wear, and lots of space. I am a bigger girl and it hold me just fine sitting on it." —Purehoney

    Get it from Amazon for $24.98 (available in 11 colors).  

    24. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, "just out of the shower" effect. 

    Model demonstrates application of a multibalm on face
    Kahi Seoul Wrinkle Bounce Multi Balm

    Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!" —Kristy 

    Get it from Amazon for $22.99 (available in five styles). 

    25. A Frostbuddy, aka the answer to any slow iced coffee drinker's prayers — you can simply pop your bevvy into this, and it will keep it so cold that the ice won't melt and dilute your beloved cold brew. It's designed to fit small, medium, and large sizes in most major coffee chains, including Starbucks, Dunkin’, and McDonald’s, so it's worth the investment! 

    Two cups on a table; a disposable cup with a beverage and straw, next to a reusable tumbler
    Person holding a blue FrostBuddy insulated tumbler with a dunkin cup slid inside of it

    Frost Buddy is a small business that specializes in universal thermal-controlling drinkware. 

    Check out a TikTok of the Frostbuddy in action. 

    It comes with a lid, so you can also use it as a regular thermos to keep drinks icy cold and super hot! TBH, you can even pop a hot coffee cup into this to keep it warm, so the Frostbuddy is technically also a Hotbuddy. 

    Promising review: "I absolutely love this! I use this all the time for my coffee from Starbucks, and it is amazing! I'll get iced coffee at 9 a.m. and still have ice in it at 7 p.m. I have many Frost Buddy products now, and their entire line is phenomenal. This is definitely a must-have item for coffee or tea drinkers. I love that it also comes with a leakproof lid, so you can put your own drink in there, too. Overall, awesome product!" —EHW

    Get it from Amazon for $39.99 (available in 15 styles). 

    26. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts. 

    Model using a purple cloud shaped knife to open a package
    Set of cloud knives in various pastel colors
    Amazon

    Check out a TikTok of the cloud knife in action. 

    Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

    Get a set of six from Amazon for $13.99

    27. A set of cult-favorite, suuuuuper soft microfiber bed sheets that are the ultimate All Seasons Investment. These lightweight, moisture-resistant sheets are designed to be super breathable in the heat and cozy in the cold. Tons of reviewers loved their sets so much they immediately came back for more! 

    The white sheets on a bed
    close up of a white sheet showing microfibers

    Danjor Linens is a small business that specializes in bedding products for home and dorm use. 

    Promising review: "I sleep extremely hot. I always have issues with sheets and blankets, but with these sheets I sleep cool. I have a very thick memory foam mattress and it fit perfectly. They are so super soft, I truly love them. I noticed that when I washed them they got softer. I personally don’t use fabric softeners or bleach. I have used them for about a month now I am definitely going buy more." —Mel

    Get it from Amazon for $30.99+ (available in sizes Twin–California King and 13 colors). 

    28. A spinning pill dispenser to make taking your meds feel like a game show or a trip to the carnival — sometimes you have to ~romanticize your life~ to remember the essentials in your daily routine!! You can even attach this to a wall or the fridge if you're feeling it. 

    rotating Daily pill organizer with compartments labeled by day of the week,
    Person's hand turning a pill carousel as it ejects medication

    Check out a TikTok of the pill dispenser in action. 

    Promising review: "So I am horrible about remembering if I took my pills. And I HATE digging into the old pill boxes or doing the tip over. I don't know what it is, but i have always disliked it. I hung this on my wall right by the kitchen so I pass it like 5,000 times a day and I can't not see it. It is so fun pushing the little orange button to watch the meds fall out. I mean it kind of feels like a really weird game of Wheel of Fortune, but I like it." —Grofica

    Get it from Amazon for $35.99

    29. Small Batch Bakes, tailor made for folks who live alone *or* for people who want to broaden their baking horizons, but don't want to deal with the mess of big batches (or the leftovers!). This book takes you through a bunch of delicious recipes for one to six people using minimal equipment, so you can have hassle-free treats and live your most delicious life. 

    The cover of the book with cookies on it
    Kyle Books

    Helpfully, this book measures in grams *and* tablespoons, so you can bake however you prefer. 

    Get it from Amazon for $16.59 or Bookshop (to support local bookstores) for $23.24

    30. A dreamy dimmable candle warmer lamp so you can waft your favorite candles throughout your space in the most aesthetically pleasing (and safe!) way possible. 

    A gold-stemmed lamp with a flower-shaped bulb shining light down on a warmed candle
    Amazon

    Promising review: "This candle warmer emits a soft light that looks beautiful coming through the glass. I love how it warms my candles making the room smell wonderful. I think this warmer may work better than just lighting my candles. I like that it has a timer option which is convenient. I highly recommend this warmer for anyone that likes candles." —win diesel

    Get it from Amazon for $29.98 (available in two styles). 

    31. A "Cup Cozy Pillow" to up your movie snack game to its highest potential — this has expandable cup holes to fit mugs, water bottles, and snacks, with an insulating foam that keeps drinks hot or cold for longer periods. It even comes with four snack holes so you can share with the person next to you (or just make yourself a glorious TV charcuterie pillow). 

    Cup Cozy Pillow is a small business that specializes in family-friendly snack and drink organizers. 

    Check out a TikTok of the Cup Cozy Deluxe Pillow in action.

    Promising review: "This thing is great! I’m home on maternity leave with my new baby and spend most of my time on the couch under a sleeping baby. This product makes it easy for me to keep my drinks, remote, etc close by even with dogs running around. It’s a little more expensive than I would have liked but it works and I love it so money well spent!" —Amber

    Get it from Amazon for $34.99.  

    32. A Cosori gooseneck electric kettle designed as an alternative to the fast-boiling Fellow Stagg kettle both in style and functionality. This is the  *ideal* kettle for anyone in a true love affair with coffee or tea — this comes with five easy-to-use temperature presets to get the exact amount of heat you need for your perfect brew, and the gooseneck design allows you to control the flow of water more precisely. Bonus: you can use the "hold temp" function to keep water warm for up to an HOUR if you're vibing around the house. 

    Promising review: "The Fellow Stagg alternative you're looking for. I'll be honest, I was one of those Fellow Stagg cultists and mine broke after some time using it. I'm so glad I checked reviews on Reddit and Amazon, because this thing is amazing. It looks modern and sleek. The temperature controls are accurate and plenty. The boiling speed and 'hold' function are amazing. And most importantly the price is 1/3 of the Stagg (less if on sale!!)." —JLS

    Get it from Amazon for $62.99 (available in four styles). 

    33. A ring holder necklace reviewers who work in professions like medicine, athletics, or other on-the-go lines of work *swear* by so they can still keep their beloved rings close even when they have to take them off for work. The best part of this necklace's clever design is you can slide the ring on and off it without ever unclasping the necklace — it looks like magic in action! 

    Illustration showing a 4-step process of attaching a ring to a necklace without removing it
    reviewer wearing a necklace with a ring attached to it

    Check out a TikTok of the ring-holding necklace in action. 

    Emily C is a small business that specializes in innovative, unique jewelry. 

    Promising review: "I work in healthcare and don’t wear my ring on my finger for fear the gloves will loosen the diamond. This necklace is perfect so I’m still able to “wear” my wedding ring everyday! I’ve gotten so many compliments on how pretty and clever the necklace is!" —Amazon Customer

    Get it from Amazon for $59 (available in six styles). 

    34. An oh-so-chic adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry. 

    Reviewer with black buckled fanny pack across their shoulder and chest
    Reviewer opened fanny pack to reveal lots of rooms for trinkets and gadgets

    Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie

    BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear. 

    Get it from Amazon for $13.98 (available in 44 colors). 

    35. A color-coded Cuisinart knife set so not only will you have the perfect blade for each task like a true profesh, but you'll be able to avoid cross-contamination without having to pause and wipe everything down every time you transition to a new food 🌈.

    It includes a chef's knife, paring knife, bread knife, slicing knife, utility knife, and santoku knife. Psst — the knives don't come with this a holder, but you can snag an easy-to-install magnetic bar for knives on Amazon if you want to display them like this reviewer did! 

    Promising review: "This is my best buy of the month, and best knife buy of the year. Yeah, I've had sharper, better-quality knives in the past, but for hundreds of dollars more. For basic kitchen use, this is the set to buy. I like that they're colorful, because I've already been able to familiarize myself with which knife is which color and what I need to use them for. I haven't had to sharpen them yet and I've been using them pretty steadily for about a month. The blade cases they come with are extremely handy. I like that I don't have to use a knife block. These fit nicely in my drawer. At this price, they are worth every penny. I wouldn't have a problem spending $40–$50 for these knives." —GWP

    Get a set of six knives with covers from Amazon for $16.98.

    36. A butter-storing mushroom designed to keep your butter soft and fresh *without* refrigeration, so you can get the ideal warm-toast-to-butter ratio at a moment's notice any time of the day. All you have to do is put a bit of cold water and a pinch of salt into the base and it'll stay fresh on the counter for up to a month. 

    mushroom shaped butter keeper on a counter next to buttered bread
    Butter in a mushroom shaped ramekin with lid, next to a curl of butter on a spoon
    Amazon

    Promising review: "Love this! I love mushrooms and this is such a cute way to keep my butter soft and fresh!" —Danielle Granger 

    Get it from Amazon for $18.32.  

    37. A pair of delightfully chic open-toed memory foam slippers so you can get all the comfort and support of these cozy soles *without* overheating. Reviewers compare the style to Uggs, and because the soles are anti-slip and water-resistant, you can also wear them out running errands 👀. 

    Person holding plush white open-toed slippers
    Person wearing fluffy beige slippers

    Promising review: "These slippers are amazing. They are so comfortable and look so expensive and high quality for the low price. Great for after the shower and wearing around the house and super easy to wash in the washing machine. I've had these for over a year, and they are still in perfect condition." —Sydney Nicole

    Get it from Amazon for $24.99 (available in women's sizes 6.5–12 and five colors). 

    38. satin pillowcase to invest in not only for its cooling effect, but the fact that it's soft on your skin and creates less friction for your hair so that it won't get as tangled while you sleep. Reviewers also swear by these for helping clear up their acne and love how easy these are to wash while still maintaining their quality. 

    Model laying on the pink pillowcase
    Amazon

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

    Check out a TikTok of the Kitsch satin pillowcase in action. 

    Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷

    Get it from Amazon for $15.19+ (available in two sizes and in 11 styles). 

    39. Mickey Mouse stroller hook that yes, is adorable, but it also strong as all heck?? This unassuming mouse hooks to your stroller handle to hold up backpacks, diaper bags, and big ole water bottles, which is especially handy when you're using a travel stroller on the go and there isn't room to spare. 

    Mickey Mouse patterned bag hooked on Mickey-shaped stroller handle
    Amazon

    Check out a TikTok of the Mickey Mouse stroller attachment in action. 

    Petunia Pickle Bottom is a small business that specializes in chic, unique accessories and bags for parents. 

    Promising review: "LOVE. I buy any baby things that are cute even if the chance is that it doesn't work well (I'm a sucker), but I LOVE this hook. It's cute and it's so useful. I hang my Hydro Flask on this thing. It just hangs off the handle of my Doona. [I even use it for] a small diapering bag and I'm good to go, since the Doona stroller/carseat has no storage basket. Must have hook for me!"Nicolette

    Psst — you can also shop that Mickey diaper bag in the product shot here

    Get it from Amazon for $19 (available in four styles). 

    40. A cowboy boot match holder and striker to add a touch of "yeehaw!" to your cozy candle nights. 

    pink boot-shaped match holder with matches inside of it
    person striking a match on the bottom of the boot
    Amazon

    Matches aren't included with the boot, but you can grab them in lots of different colors on Amazon

    Promising review: "This match stick holder is TOO CUTE. It goes perfectly with my cowboy hat incense holder. The strike patches on the bottom work great to light the matches. Would buy again." —Amazon Customer

    Get it from Amazon for $19.99 (available in two colors). 

    41. A collapsible Magic Mushroom funnel so you can feel like an enchanted forest nymph while you funnel your coffee, wine, baking ingredients, or mystical potions. 

    gif of someone flipping the mushroom funnel inside out and using it to pour oil into a bottle
    the mushroom funnel next to a bottle, which has an inverted mushroom funnel in its opening
    Amazon

    Check out a TikTok of the magic mushroom funnel in action. 

    Promising review: "I am obsessed with this funnel!!! I juice a lot of citrus and juices for cocktails, and this little guy is the perfect size for bottling. It’s beyond cute and really great quality. I’m always hesitant about buying silicone items, as I don’t want them to be too thin. This is perfect! Sturdy and cute! Can’t get better than that! The perfect addition to any cottagecore kitchen!" —Abbey Klem

    Get it from Amazon for $16.95+ (available in two sizes). 

    42. A microwave bacon cooker because as fun as it is to get your cardio in dodging bacon grease spitting at you from the pan, THERE IS ANOTHER WAY. This can cook seven to nine strips at a time, and comes with grooves and a spout designed to pour out the extra fat. 

    uncooked bacon laying in a blue silicone cooker with a lid
    The bacon cooked and crisped in the container

    Check out a TikTok of the bacon microwave cooker in action. 

    Promising review: "Best way to make bacon!!!!! I will never cook bacon any other way. Bought one for me and one for my daughter. Buying one for my MIL for Christmas." —Lisa Eldridge

    Get it from Amazon for $15.99 (available in three colors). 

    43. A water-resistant insulated water bottle carrier to support your Hot Girl Walks — not only does this give you an easy way to free up your hands from your emotional support water bottle, but it comes with all kinds of handy pockets, zippered and for your phone, keys, and emergency snacks. 

    a lavender colored water bottle-shaped bag with a zippered front pocket and long handle
    Reviewer holding the water bottle on a strap around their shoulder

    Promising review: "Very handy when traveling or at the gym! I got this one after getting a different brand that is smaller. I love the extra pockets on this and the roomie section for ANY water bottle or a smaller water bottle and other stuff. The zipped pocket holds my iPhone Max just fine. Just took this on a cruise and several people commented wishing they had one. So much easier than a backpack or something for your water bottle." —Judy

    Get it from Amazon for $19.99+ (available in ten colors). 

    44. A set of Globbles, which are about to be your new favorite stress-relieving fidget toy. These colorful balls are squishy, stretchy, and stick to pretty much any flat surface you throw them at *without* leaving any messy residue. TikTokers are having a blast tossing these at walls and ceilings to see the satisfying way they glom onto them. 

    Reviewer holding six squishy balls in different rainbow colors in their hand
    reviewer throwing them all the wall where they stick

    Check out a TikTok of the Globbles in action. 

    Promising review: "So much fun. These were a last-minute Santa gift add-on, and our kids love them! They stick to everything, and they can easily be washed with some water to become more-sticky.'" —NCC 

    Get a set of six from Amazon for $10.69.  

    Reviews have been edited for length and/or clarity.